mohamed jaafar

• Lead the innovation, commercial & creative teams to develop new products and services in line with the company vision, mission and strategy.
• Managing Strategic Alliances with partners to ensure joint projects offerings are well positioned and differentiated from competitors.
• Overall responsibility for brand communication.
• Managing all cross channel marketing & innovation plans for the company.
• Surveillance & analysis of market intelligence data.
• Advise commercial and operation teams on best practices.
• Heading Strategy and Business Review Committee.
• Initiate, implement and review business development initiatives that are consistent with the company’s overall strategy.
• Prepare competitor analysis & recommendations.
• Support different Business Units on some of their key strategic initiatives with strategic management information, product advise, marketing/social media plans, or training.
• Managing all cross channel marketing & innovation plans for the company.
• Supervising project implementation plans with Agents, Print Houses, Digital, Media & PR Agencies, Radio, Satellite, TV, Hotels.
• Creation and delivery of content for media and external relations (website, press releases, newsletters, social media, interviews, event speeches, briefing documents, corporate presentations/material, success stories, social media and any Brand material requested).
• Giving business, marketing, innovation and creative consultation to the incubation network.
• Liaise with different stakeholders and business units to improve Business Best Practices.
• Develop and lead a marketing team to develop and execute new concepts, business models, channels and partners to position business as innovator and leader.

Major achievements and awards:
• 2013, CEO Special Award.
• 2012, Best Team & Best Manager.
• 2012, Bel-Balady Web TV Program (ranked #1 on TeLive Portal)
• 2012, Mobinil Unified Portals Project (web, mobile, applications, infotainment, USSD)
• 2012, Building of the Unified Business Intelligence Platforms.
• 2011, Deployment of the Unified Platform across all 12 Global subsidiaries, which led to an 800% increase in the
production capacity.
• 2011, Acquisition of 70% of the Mobile Internet market share in Jordan.
• 2011, Establishing and monetizing the video content production department.

RESPONSIBILITIES
• Managed a team of 28 (Innovation Team, Development Team, Production Team, & Product Management Team).
• Handled the Innovation, Mobile Product Management and Marketing activities in Morocco, Algeria, Tunisia,
Italy, Canada, UAE, Sudan, Kuwait, Palestine, Qatar, Saudi Arabia, Jordan and Iraq.
• Directed the User Experience team to deliver all Mobile, Web, Infotainment and Application based Projects.
• Achieved standardization of best practices across all 12 Global Subsidiaries and clients, which fastened our speed
and quality to market products and services.
• Directed the Product & Service Management Team to deliver innovative and revenue generating products &
services.
• Directed the Operations team to ensure consistent delivery of quality content from HQ to Europe, Gulf, Africa
and the Americas as well as end customers.
• Evaluating and preparing feasibility studies for new products and services.
• Managed all digital marketing activities for the products and services.
• Established and monetized the Video Production Department.
• Re-engineered the existing reporting systems to state of the art business intelligence platforms.
• Managed the Innovation Roadmap, Marketing & Communication Strategy of the Service Delivery Platform.
• Developed innovative products and services to acquire new business and revenue streams.
• Reviewed and approved all department logistics, procurement, personnel evaluations, budget and target setting.
• Managed the relationship with key clients in Europe, North Africa, Asia and Gulf Region.
• Defined short, medium and long-term product roadmaps & strategies.
• Supported Sales and Commercial Teams in Acquisition & Presales missions.
• Designed and implemented the Sales and Marketing strategy for the mobility and creative production sector.
• Developed business models and negotiated contracts & SLAs.

Major achievements and awards:
• 2009, launch of YallaKora mobile assets.
• 2010, Launch of the DIY application software development kit.
• 2010, Acquisition of Mobile Internet Market in Algeria and Morocco.
Responsibilities:
• Managed a team of 4.
• Managed the portals & communities product line to achieve revenue and market acquisition targets.
• Assisted the Sales Department in tenders and proposal setting by providing required product documentation,
presentations, creative concepts, selling propositions and product designs in addition to attending all pre-sales
meeting and post sales implementation.
• Defined short, medium and long-term product roadmaps and creative strategies.
• Managed and proposed potential business deals by managing potential partners, suppliers and customers.
• Developed product line negotiating strategies in liaison with Sales, Marketing and Operation Departments by
defining the product strategies and operations; examining risks and potentials; estimating partners' needs and
goals.
Organized and managed workshops for existing and prospect customers for new and different ideas to explore
business opportunities.

; developing and negotiating contracts & SLAs; integrating contract requirements with business
operations.
• Organized and managed workshops for existing and prospect customers for new and different ideas to explore
business opportunities.

AD.Republic Marketing & Advertising
Major achievements and awards:
• 2005, The Insider Magazine.
• 2004, Launching and Branding Campaign of

• Managed Creative, Client Services, Traffic, Media and Events
• Handled targeting all new Strategic and major accounts with the right product mix, ensuring all KPIs are met
• Managed production functions to ensure timely delivery to customers.
• Negotiated & closed deals with new customers
§ Executed the client’s brand vision and strategy, brand positioning, KPI’s and strategic marketing &
communication plans.
§ Assisted in developing and executing marketing tactics to fulfill the brand vision and strategy
§ Followed-up the production process of below the line, above the line and electronic campaigns.
§ Cooperated with Production Agencies, PR Companies, Media Agencies and Marketing Research partners to fulfill
brand requirements.
§ Implement modification and changes in the brand packaging.
§ Managed and closely monitored the execution of all creative activities.
§ Received Recognition for Achievements.