Regional Director
PEARSON Education
مجموع سنوات الخبرة :22 years, 8 أشهر
STRATEGY & GROWTH CONSULTANT - SELF-EMPLOYED 2020
▪ Supporting Luminus Education (luminuseducation.com) in their expansion project across the MENA region (LUMINUS+) for a blended
learning in vocational and technical education but also in higher Education through partnership developments and strategic planning
▪ Offering consultancy services in Strategic and Business Planning, Go-to-Market strategy, and Sales Management to a regional player in the
Middle East (Pure Group: pure-consulting.com)
Lead the Consumer Business across the MENA territory ($350M turnover) including Sales & Operations and define a Go-To-Market Strategy
in alignment with company’s priorities and key business objectives
▪ Develop the business and establish solid relationships with Ecosystem players at Exec. level (Telco Operators, Retailers, etc.)
▪ Manage the Territory’s Marketing budget while negotiating and setting the business deliverables ($21M budget)
▪ Drive territory wide initiatives to grow the business
MOHAMED KAIS ZRIBI PAGE 2
Main Achievements:
1. Built an ambitious & aggressive 2015 Ops Plan including Product, Sales Channel & Marketing strategies.
2. Set metrics & reporting system to measure & improve the Business Performance and Operational Efficiency
3. Drove new initiatives that helped Intel to increase its sales or become a trusted advisor to retail partners
4. Switched the Consumer business in MENA to growth from H2’14 through a business restructure and team rebuilding (+7% YoY in H2’14 &
+9% YoY in 2015)
Took on increasingly challenging roles, implementing strategies to open markets and drive sales execution in highly fragmented and largely untapped
region. Initially leading 15-member team through 8 direct reports, ultimately oversaw 110-member team.
Driving Growth in Emerging MEA Markets
▪ Took a leadership role in a challenging region, illuminated substantial revenue potential and persuaded top-level management to fund
promotional efforts in what was a previously neglected territory.
▪ Developed market-specific strategies to drive growth by focusing on high-potential countries in the Middle East, (Saudi Arabia, UAE, Egypt)
and established business relationships with Key Retailers and Telco Operators in the region
Main achievements: Huge growth (9-fold increase in units sold), market share from 1% to 5% in 2 years.
Capturing High-End Sales across Highly Fragmented Region
▪ Promoted to Regional Director for the Middle East and North Africa (MENA) region, I expanded the business to 2nd-tier markets (Lebanon,
Jordan, Tunisia, Morocco) and mobile operators, lining up necessary resources to make inroads to fuel success.
Rethinking the Channel strategy to Meet Go-Forward Challenges
▪ Promoted to Regional Director for MEA region in the face of corporate global downturn and reduced funding, conceived new channel
strategy - taking a cluster approach to managing sales - to let business to do more with less.
▪ Launched major RFP and led the selection process of channel partners based on the new segmentation done for the MEA region.
Building Engaged, Loyal Staff with Staunch Administrative Leadership
▪ Worked on improving people compensation benefits and resilience to build a motivated and engaged team while reversing high turnover that
previously plagued the organization.
led 15-member team (7+ direct reports) in growing sales in Saudi Arabia. As Product and Sales manager, drove sales of mobile
handsets and audio/visual products in Tunisia, Libya and Chad.
Main Achievements:
▪ Delivered exceptional results in first personal foray into Consumer Electronics field. Took Samsung from minor player to market leader
(41% market share) in Tunisia’s mobile market in less than 4 years. Grew nearly non-existent sales in Libya to achieve 21% market share
(strong second player).
▪ Built team and led the Go-To-Market strategy by analyzing the market, identifying the right Channel partners and the right target segment
and price positioning to drive explosive growth. Successful strategy was held up as a best practice for others.
▪ Breaking barriers with promotion to Country Manager, set up office in Jeddah to better position Samsung to compete in mobile market. Built
entire operation from scratch, driving market share from 3% to 12% in 1.5 year.
Got the best Grade in my Cohort which opened the door for me to get a government-funded PhD but unfortunately couldn't finish it as I was working at the same time and traveling frequently in my job.
Studied in the best Engineering school in Tunisia as part of the elite students of the country.