mohamed kamal

• Lead sales operations activities across construction and oil & gas sectors, managing SAR 14M-19M annual
revenue portfolios and driving growth through strategic account management and new customer acquisition.
• Achieved 56% year-over-year revenue growth (2024 vs 2023) and opened approximately 20 new B2B customer
accounts.
• Drive mega project acquisition including Al Ansari Hospital, Al Haramain Training Centre, Oceanarium
Project, and CEER Automotive Factory through contractor engagement, product approvals, and tender
management.
• Manage and drive sales team performance through KPI tracking, coaching, and target alignment to achieve
revenue and growth objectives.
• Manage pricing strategy, contract negotiations, and high-value deal closures with wholesalers and large
contractors.
• Develop sales forecasts, regional budgets, and KPI frameworks (target achievement, conversion rate, retention,
deal size) to drive performance visibility and accountability.
• Utilize SAP/CRM systems for pipeline management, sales reporting, customer analytics, and data-driven
decision-making.
• Support inventory planning and demand forecasting through coordination with operations and supply chain
teams to reduce stockouts and holding costs.
• Conduct market intelligence and competitor analysis to inform pricing governance and margin optimization.
• Collaborate cross-functionally with finance, operations, and logistics to ensure order-to-cash efficiency and on
time delivery.

• Managed SAR 7M-15M annual project sales portfolios, leading contractor and developer engagements across
fit-out, construction, and building materials sectors.
• Drove project sales growth through key account management, lead generation, and qualification of new business
opportunities.
• Led contractor, consultant, and developer relationships to secure material approvals, influence specifications,
and win project supply contracts.
• Coordinated with suppliers to source missing or special project materials, ensuring availability and timely
delivery.
• Supported tender submissions, pricing negotiations, and contract closures for high-value construction and fit-out
projects.

• Developed and executed sales strategies and go-to-market initiatives aligned with market trends, consistently
exceeding revenue targets.
• Managed annual project sales portfolios (SAR 7M-15M), driving revenue growth across construction, fit-out,
and building materials sectors.
• Identified and qualified new business opportunities through lead generation, pipeline development, and market
intelligence.
• Led tendering and bid management processes, including pricing strategy and commercial negotiations, to secure
high-value contracts.
• Coordinated with suppliers and supply chain teams to source specialized or non-stock materials, reducing lead
times and ensuring on-time project delivery.
• Built and managed key accounts, strengthening relationships with contractors, consultants, and developers to
secure product approvals and influence project specifications.
• Partnered with senior management on product strategy, sales planning, and target setting to align with overall
business objectives.
• Recruited, trained, and developed sales teams, enhancing performance, productivity, and target achievement.

• Led project sales activities across fit-out and construction sectors, managing contractor relationships and driving
purchase orders through competitive pricing and solution-based selling strategies.
• Expanded B2B customer base by building strategic relationships with contractors, architects, designers, and key
project stakeholders, increasing market penetration and contributing to regional revenue growth.
• Supervised and developed project sales teams, providing coaching, performance management, and deal support
to accelerate closures and achieve regional sales targets.

Wooden Kitchens
• Wardrobes
◦ Interior Fit-Out Solutions
• Managed daily showroom operations for a newly launched branch, driving customer acquisition, brand
awareness, and local market penetration.
• Achieved sales targets through customer engagement, product promotion, and relationship-based selling.
• Developed long-term client relationships and repeat business by understanding customer needs and providing
tailored interior solutions.

• Managed showroom sales operations, driving revenue growth through proactive lead follow-up and customer
engagement.
• Achieved monthly, quarterly, and annual sales targets by strengthening customer relationships and improving
conversion rates.
• Resolved customer complaints through exchanges and service recovery initiatives, maintaining high levels of
customer satisfaction.

• Drove sales performance and customer acquisition.
• Utilized various sales techniques to build strong customer relationships and increase sales conversions.