Commercial Manager
Wadigroup - Rula
Total years of experience :12 years, 4 Months
Achieving marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-‐ service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Meeting marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling
expenditures; analyzing variances; initiating corrective actions. Determining annual and gross-‐profit plans by forecasting
And developing annual sales quotas for regions; projecting Expected sales volume and profit for existing and new Products; analyzing trends and results; establishing pricing Strategies; recommending selling prices; monitoring costs, Competition, supply, and demand. Identifying marketing Opportunities by identifying consumer requirements; Defining market, competitor’s share, and competitor’s Strengths and weaknesses; forecasting projected business; Establishing targeted market share. Improving product
Marketability and profitability by researching, identifying, and capitalizing on market
Managing all farms sectors from cultivation plan, phases, selection, irrigation mechanic, labors and Headcount, etc. ...To Achieve
the maximum yield per acre.
FEB 2004 - 2006 Export and business Development Manger @ PICO
Job Description:-
acts as a consultant and resource for all commodity ( Fresh products, Exotica, bulbs, fresh herbs and dry herbs) varieties, labeling, quality insurances requirements, EC- Market /Supermarket. responsible for developing and implementing brand, market, and account specific sales and marketing plans
Directs foreign sales and service outlets of an organization: Negotiates contracts with foreign sales and distribution centers to establish outlets. Directs clerical staff in expediting export correspondence, bid requests, and credit collections. Directs conversion of products from Egypt to foreign standards and specifications to ensure efficient operation under foreign conditions. Arranges shipping details, such as export licenses, customs declarations, and packing, shipping, and routing of product. Directs clerical and technical staff in preparation of foreign language sales manuals. Expedites import-export arrangements and maintains current information on import-export tariffs, licenses, and restrictions.
Feb 2001 - 2004 Commercial manger - @ Aliminta Italy - H A S
Job Description: -
Put the annual cultivation plan for export movements, monitor the annual Export plan. Monitor the farms and sub-contacts with farmers. Gaining major new customers and ongoing business as a result of organizing the
Elaborate the commercial and marketing export strategy for new brands
Responsible for coordinating with business area program managers in assuring that all export requirements of international pursuits and programs are appropriately addressed. Technical Assistance Agreements and other required authorizations.
MAY 1999 - 2000 Export manger - FMCG product Sekem
Cold drinks - Tetra pack milk - honey & jam
• Reported to the Managing Director for the daily operations
• Successfully opened new Gulf and eastern European Markets.
• Built good customer relations and maintained high standard of service.
• Carried out promotional activity such as product displays and customer support.
MAY 1995 - 1999 Export manger - FMCG product Royal for Herbs
Hot drinks - Pharmaceutical drinks - Green tee
• Conducting market research for the company's range of products in Germany and secured sales contracts with major companies.
University Degree - Cairo - Sciences Of Agriculture 1994 B.Sc. in Agriculture studies, plant production Dep. Faculty of agriculture, Cairo university - Egypt