MOHAMED KHIER, Business Unit Manager - Biopharma Middle East

MOHAMED KHIER

Business Unit Manager - Biopharma Middle East

Fresenius Kabi

Location
Saudi Arabia - Riyadh
Education
Diploma, Essentials of Health Informatics i10x10
Experience
20 years, 3 Months

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Work Experience

Total years of experience :20 years, 3 Months

Business Unit Manager - Biopharma Middle East at Fresenius Kabi
  • Saudi Arabia - Riyadh
  • My current job since April 2022

Startup and launch of Fresenius Kabi Biopharma as a new entity in Saudia Arabia and Gulf countries.
Launch and registration of Fresenius Kabi Biopharma’s pipeline in Saudia Arabia and Gulf countries.
Build and lead internal cross functional selling team to execute sales, marketing, and medical strategies. Oversee progress of cross-functional implementation team.
Roll out systems and procedures to ensure effective procurement and smooth operation in compliance with organizational policies and other statutory regulations.
Prepare and present material forecasts using constant and trend models with special consideration to future consumption.
Align key procurement strategies with statutory requirements for maintaining seamless operations.
Render inputs for overall channel sales strategy and franchisee development aimed at enhancing profitability of the distribution and accomplishing sales target for all products & services.
Focus on developing opportunities and expanding businesses including strategizing long-term business directions / operational plans to ensure maximum profitability.
Evaluate and interpret competition to fine-tune the marketing strategies. Develop USP of all products to achieve higher sales realization value.
Define and implement channel expansion strategy by evaluating distribution coverage and penetration for product in the distribution.
Interact with the Distributors, Franchisees and Other Business Associates including key customers and other stakeholders based on business and operational requirements.
Develop and maintain productive business relationship with existing clients and prospects for effectively closing identified business deals.
Roll out systems and procedures to ensure effective procurement and smooth stores operation in compliance to organizational policies and other statutory regulations.

Sales Business Development Manager at King Faisal Specialist Hospital International Holding Co.
  • Saudi Arabia - Riyadh
  • June 2020 to March 2022

 Roll out systems and procedures to ensure effective procurement and smooth operation in compliance to organizational policies and other statutory regulations.
 Prepare and present material forecasts using constant and trend models with special consideration to future consumption. Align key procurement strategies to with statutory requirements for maintaining seamless operations.
 Render inputs for overall channel sales strategy and franchisee development aimed at enhancing profitability of the distribution and accomplishing sales target for all products & services.
 Focus on developing opportunities and expanding businesses including strategizing long-term business directions / operational plans to ensure maximum profitability.
 Evaluate and interpret competition to fine-tune the marketing strategies. Develop USP of all products to achieve higher sales realization value.
 Define and implement channel expansion strategy by evaluating distribution coverage and penetration for product in the distribution.
 Interact with the Send out Labs, Distributors, Franchisees and Other Business Associates including key customers and other stakeholders based on business and operational requirements.
 Develop and maintain productive business relationship with existing clients and prospects for effectively closing identified business deals.

KSA Commercial & Marketing Manager Pharmacy Automation at Al Jeel Medical Company
  • Saudi Arabia - Riyadh
  • July 2018 to March 2020

 Applying knowledge & expertise in creating opportunities and expanding businesses while overseeing wide gamut of business operations vs. strategizing long-term business directions / operational plans to ensure maximum profitability in line with organizational objectives for accomplishment of top and bottom-line profitability
 Contributing to the business development through efficient sales & marketing in the assigned markets; handling the full profit & loss of worth $12M
 Provide inputs for overall channel sales strategy and franchisee development to drive profitability of the distribution and delivering sales target for all products by ongoing monitoring and reviews
 Reviewing and interpreting the competition to fine-tune the marketing strategies and achieve revenue & profitability targets; ensuring successful accomplishment of set business targets in the face of growing competition; bringing out USP of all products to achieve higher sales realization value
 Identifying prospective clients, generating new business from the existing clientele in line with business targets; mapping client’s requirements & providing best products to suit their requirements
 Developing professional relations with the C&F agents Super Stockiest, Distributors, Franchisees and Other Business Associates; working closely with key customers & senior levels to build a strategic partnership
Developing channel expansion strategy by evaluating distribution coverage and penetration for product in the distribution (retail & direct channel)

Business Unit Manager Oncology & Genetics at CARE and Planning for Hospitals Co.Ltd
  • Saudi Arabia - Riyadh
  • April 2017 to June 2018

 Applying knowledge & expertise in creating opportunities and expanding businesses while overseeing wide gamut of business operations viz. strategizing long-term business directions / operational plans to ensure maximum profitability in line with organisational objectives for accomplishment of top and bottom-line profitability
 Contributing to the business development through efficient sales & marketing in the assigned markets; handling the full profit & loss of worth $12M
 Provide inputs for overall channel sales strategy and franchisee development to drive profitability of the distribution and delivering sales target for all products by ongoing monitoring and reviews
 Reviewing and interpreting the competition to fine-tune the marketing strategies and achieve revenue & profitability targets; ensuring successful accomplishment of set business targets in the face of growing competition; bringing out USP of all products to achieve higher sales realization value
 Identifying prospective clients, generating new business from the existing clientele in line with business targets; mapping client’s requirements & providing best products to suit their requirements
 Developing professional relations with the C&F agents Super Stockiest, Distributors, Franchisees and Other Business Associates; working closely with key customers & senior levels to build a strategic partnership
 Developing channel expansion strategy by evaluating distribution coverage and penetration for product in the distribution (retail & direct channel)

MENA Rare Disease Brand Manager at Genpharm Services
  • Saudi Arabia - Riyadh
  • January 2016 to March 2017

Launch of Rare Disease products (Translarna®) and ensure achievement of both Qualitative and Quantitative targets in GCC.
Cultivating and maintaining relationships with academic researchers and leaders, attending conferences and talks, marketing Rare Disease therapeutic products.
 Drove strategic planning and development plans to meet both quantitative and qualitative targets
 Functioned closely with key customers & senior levels to build a strategic partnership
 Owned operational, lead, and cultivate a culture of Genpharm values and integrity
 Planned and evolved annual marketing strategies with cost efficient management
 Built and led internal cross-functional selling team to execute sales and marketing strategies

Medical Science Liaison at Genpharm/Genzyme
  • Saudi Arabia - Riyadh
  • June 2013 to December 2015

Develop and maintain professional relationships with key opinion leaders and academic centers to ensure their access to current medical and scientific information regarding our products and services.
Conducting Round Table and Advisory Board sessions to ensure accessibility of scientific information.
Present data on products and services to healthcare professionals including physicians, hospital practitioners, formulary committees, and clinical pharmacists.
Facilitate identification and presentation of research opportunities for consideration in support of products, and services with customers.
Assist in implementation of protocol development and administration for proposals to be supported.
Uncover unique opportunities to develop/implement drug utilization and Pharmaco-economic analysis.
Providing information to local experts to assist in keeping their presentations current and ensure they have medical and scientific information necessary when responding to questions encountered during their presentations.

ONCOLOGY TERRITORY MANAGER at Pfizer
  • Saudi Arabia - Riyadh
  • August 2010 to May 2013

Oncology Territory Manager in Central and Eastern Provinces responsible for meeting Sales Budget of both Campto® and Aromasin®, and meetig both Marketing and Medical Objectives as well.
Introduction of both Campto® and Aromasin® in thier indications in all assigned areas.

ONCOLOGY BUSINESS ASSOCIATE at SANOFI AVENTIS
  • Saudi Arabia - Riyadh
  • July 2007 to February 2010

Oncology Team Leader.
Over Achieving sales budget for Taxotere® in Assigned areas in Riyadh.
Supervise Team Members to over achieve sales budget for both Taxotere® and Eloxatin® in their assigned areas in central and eastern regions in K.S.A.
Introduction of Taxotere® in its new indications and off-labeled indications in the assigned Areas.

ONCOLOGY PRODUCT SPECIALIST at SANOFI AVENTIS
  • Saudi Arabia - Riyadh
  • January 2005 to June 2007

Over Achieving sales budget for Taxotere® & Eloxatin® in Assigned areas in Riyadh.
Introduction of Taxotere® & Eloxatin® in their new indications in the assigned Areas.

ONCOLOGY & CARDIOVASCULAR PRODUCT SPECIALIST at ELI LILLY & CO.
  • Saudi Arabia - Riyadh
  • January 2004 to December 2004

Over Achieving sales budget for Gemzar® & Reopro® in Central and Eastern regions.
Assigned to list Gemzar® & Reopro® in Major Hospitals in the Central & Eastern Regions.

Pharmacy Purchaser at King Faisal Specialist Hospital & Research Centre
  • Saudi Arabia - Riyadh
  • November 2003 to January 2004

Planning and releasing direct purchase orders.
Follow up on released purchase orders.
Negotiate Quantities and prices with different Agents

Medical Representative at Abbott Laboratories
  • Egypt - Alexandria
  • July 2003 to November 2003

Achieve monthly sales budget for Meridia® (Reductil®) & Brofen® in Central region in Alexandria.

Education

Diploma, Essentials of Health Informatics i10x10
  • at Oregon Health & Science University
  • April 2017
Bachelor's degree, Pharmaceutical and Health Sciences
  • at Alexandria University
  • June 2003
High school or equivalent, I.G.C.S.E.
  • at Manarat Al Riyadh International School
  • June 1998

Specialties & Skills

Marketing
Genetics
Oncology
Pharmaceutical Sales
Microsoft Office software & the Internet
Pharmacy automation
Pneumatic Tubing Systems
Oncology
marketing
Brand Management
Rare Disease
Multiple Sclerosis

Languages

Arabic
Expert
English
Expert

Memberships

Saudi Oncology Society
  • Associate
  • June 2009

Training and Certifications

Essentials of Health Informatics i10x10 (Certificate)
Date Attended:
April 2017
Conceptual Selling (Certificate)
Date Attended:
March 2018
Strategic Selling (Certificate)
Date Attended:
March 2018

Hobbies

  • Swimming
  • Reading
  • Soccer