Country General Manager
Safeway
Total years of experience :16 years, 0 Months
Country set up responsibility
P&L
Expansion
Operations
Commercial
Back office
Corporate and Boards expertise
• Commercial: Buying and Negotiation standards to match group standards and improve the BU profitability. Grow each store sell out, implement category management, adjust stores layouts
• Marketing: Align group marketing calendar and adjust local specificities. Improve catalogues efficiency. Branding
• Supply chain: Reduce inventory level on tier4 & above products, increase the service level, accurate the replenishment and forecasts
• On-line development: Develop its market share, implement the loyalty program
• HR: team management (assessment, train, develop and recruit)
• Retail 2.0 working group: Consultant for well-known supermarket chain on how to evolve in this changing environment. Worked on the speed checkouts according store customer profiles by implementing Self-checkout (2 stores) & Scan & go option (3 stores).
• E-commerce: Project of healthy food delivery (Hoshan KSA is a well-known distributor in organic food). Thanks to courses done with the regional leader, I helped HPG to launch its first online food service (Sept. 2020)
• Expansion: Launched 7 European brands in Africa during Covid-19 lockdown
• Built, Led and Managed the stock allocation to the branches, assigning the departments duties, providing support, coaching, assessing team performances, and supporting the branches development.
• Negotiated, prepared, and implemented Maped massive event in Iran (1st of its kind in stationery)
• Created a training program for each branch to protect company future by preparing branch N2
• Coached sales team for customer excellente that provided continues growth (my branches achieved top company growth for the past 4 years)
• Contributed with the group marketing team for Company new website and online orders for B2B
• Implemented a category management displays for “main distributors (Iraq, Iran & Morocco)
• Grew Export P&L by 1 point every year for the past 4 years
• Grew OEM market share in Africa from 20% to 38% in 2 years
• Established the entire regional hub business from scratch including external contracts, warehouse, team training and supply chain management (IN & OUT).
• Recruited NWA customer by direct and tailor-made marketing strategy & by establishing 1st website of the company
• Recruited 2 new brands (not in global HPG portfolio) to penetrate missing countries
• Re-structured Morocco subsidiary through implementation of adequate KPI, set up performance review practice, sales force scheme, logistic cost optimization, and team training (Achieved +67% growth the 1st year)
• Implemented brands events inside stores to develop local branch market share (Art exhibition, coloring, School sampling)
• Implemented “team building” event (1st in the industry) to motivate and retain good caliber employees
• Changed company trade license to gain more benefit for shareholders dividends (Tax reduced from 18% to 3.5%)
• Revamped completely the concept of “schoolbags range” by creating new trend of generic bags thru extensive sourcing in China & Europe
• Achieved +30% category growth, exclusive deals, and gain of 7 points overall profitability
• Outstanding results by introducing private label range across all non-food divisions (1187Sku) that reached 12% market share in the first year
IEDN (Institut Europeen De Negociation) ESC Toulouse - France
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