Sales Director
RAR Holding
Total years of experience :25 years, 5 Months
Managing company Profile, collection management, planning, development product profile, expanding current customer profile, P&L.
RAR Holding is a market leader in Resin production ( Alkyd, Polyol, Epoxy, GP, Marble) and solvents
BCMI a Saudi, GCC Market leader in the production of Solid Surface Marble.
Unsaturated Polyester Resin, Acrylic Resin
Presenting and implementing strategic and tactical business plans to enhance revenues and expand business
Interacting effectively with the Technical Director to design the company’s product profile
Administering overall sales and marketing operations of the company through primary sales channels including local customer, cooperates, and export
Assessing the channel needs of the company and redefining the sales policy
Expanding into new markets including East & Middle Africa, Iraq, and Oman
Major Accomplishments:
Increased operational efficiency and accelerated growth by re-organising the company’s structure
Captured new markets at Egypt and Jordan by applying best practices and devising sales/marketing strategies
Introduced cost-effective initiatives and curtailed receivables from 113 M into 96 M, 89 M in 2019 and 2020 respectively
Fortified the revenue stream by improving sales team performance and increasing profit margin from SAR 28M in 2018 to SAR 57.4M and SAR 75.57M in 2019 and 2020 respectively
Steered overall sales and marketing activities for electrical construction materials including lighting, switch and socket, and low voltage products
Ideated and executed action plans in compliance with production, productivity, quality, and customer service standards
Optimized performance, quality, and customer satisfaction by resolving problems and completing audits
Complied with new industry trends, identified system improvements, and implemented changes
Forecasted and designed annual sales quotas for regions to determine annual and gross-profit plans, and projected expected sales volume and profit for existing and new products
Delineated pricing strategies, recommended selling prices, and monitored costs, competition, supply, and demand
Major Accomplishments:
Developed the sales and marketing team, laid down operational goals, and motivated staff to improve profits
Established the market and sales department from scratch in sync with the company’s vision and operations
Augmented product marketability and profitability by researching, identifying, and capitalising on market opportunities, improved product packaging, and facilitated new product development
Attained marketing and sales operational objectives by disseminating accurate information on sales/marketing progress and providing recommendations for strategic plans and reviews
Implemented best practices related to sales and marketing management for attaining goals for lighting, switch and socket, and low voltage products
Established the sales team, demarcated operational goals, and motivated them to achieve desired results
Devised annual sales and marketing plans, assessed customer needs through marketing research, and implemented sales policies
Major Accomplishments:
Enhanced profits via significant increase in sales from 16k units per month to 78k units per month
Curtailed DSO from 105 days to 60 days
Business Developer
Start business with IBN SINA LABOREX from the scratch .
Building customer base.
Promote Company from A-Z.
Develop Sales from 0 to 13 M EGY / Month.
BM-EGYPT Co.
Product Specialist of J&J Ethicon Sutures and BD Company Vacutainer System .
Governmental Tenders and Key Account Hospitals.
Student