Brand Manager – Material Handling Equipment Division - UAE
Kanoo Machinery - United Arab Emirates
Total years of experience :28 years, 1 Months
• Lead Material Handling Organization with 7 direct reports (being the official local distributor of Hyster, Aisle Master & Combilift)
• Achieve 120% of Sales Profit Target in 2019.
• Leading Sales and Marketing team to achieve and exceed the sales and profitability targets, developing individuals to be independent area managers.
• Establish and secure commitment to current and long-term strategies, objectives & plans and create an organization capable of fulfilling them, with clearly defined and understood the responsibilities, authorities, and accountability.
• Analyze the external market environment and develop marketing plans and actions to fulfil the short and long
term objectives for customer service, profitability, and market share development.
• Negotiate sales prices with customers according to establish sales policies.
• Prepare the sales budget and the forecasts together with the local staff.
• Collect and consolidate market intelligence and knowledge.
• Support actively the sales and service staff in the country, by frequent customer visits.
• Establish training and career plans for the sales and service staff correlated to a global training schedule.
• Consistent focus on strengths and talents removing obstacles to make sure of strategic visions implementation.
• Define a new strategy for service activity and reach budget figures.
• Lead Material Handling, Racking & Warehouse Equipment Division with 5 direct reports (being the official distributor of STILL MHE, Standard Racking & Storage System and Weland Vertical Storage Lifts locally)
• Achieve a remarkable Market Share increase in 2016 which is double compare to 2014.
• Facilitated growth, sales, and marketing strategies.
• Collaborated with colleagues on a complex project to organize resources and enable the delivery of a project on time and within budget.
• Prepared overall marketing & sales Strategy.
• Leveraged data and analytics to drive insights.
• Making the right investments (Customers, People, Budgeting)
• Oversaw and direct the efforts of the marketing team.
• Developed segmentation, competitive analysis/market intelligence, prospecting, lead generation, pricing, promotions, communications and budgets, strategic planning, revenue retention and growth.
• Developed and measured key metrics around the business including conversion rates, engagement rates, satisfaction and repurchase rates.
• Lead Warehouse Solutions Division in assigned region with 3 direct reports (being the official local distributor of Jungheinrich MHE, Armes Racking & Storage System, Campisa Loading bays & Dock Equipment)• Sales forecasting, planning, and inventory management to ensure orders are managed to meet customer expectations.
• Analyze UAE's logistics and warehousing industry, plan and develop the sales and company marketing strategy, and to ensure business objectives are met.
• Achieve the highest level of customer service & customer satisfaction, contributing to the company's mission to be known and respected by its customers as a preferred supplier whose service standards exceed those of its competitors.
• Monitor the results in regular basis, modify the plan and take all necessary actions when needed to achieve business objectives.
• Established the company business in Abu Dhabi Region with a strong position
• Secured Mega Projects 1-3 Million USD each (Full solution combined multi products such as MHE’s/ Doors & Loading Bays/ different Storage systems)
• Lead Material Handling Department with 7 direct reports (being the official local distributor of Linde MHE)
• Manage and coordinate sale activities of the franchise product range
• Develop the sales and marketing strategy and to ensure business objectives are met
• Sales forecasting and planning, and inventory management to ensure orders and procurement activities are managed efficiently to maximize sales revenue at optimum stock level
• Ensure the achievement of customer service satisfaction targets across all locations.
• Control expenditures & costs related to responsible area activity
• Analyze of the department results periodically, modify the plan and take necessary action plans to achieve business objectives
• Maintain and manage a smooth, productive, and trustworthy working relationship with the principles to create an environment of mutual understanding, enhancing the business development
• Lead Material Handling Department with 4 direct reports (being the official local distributor of CAT/ Jungheinrich MHE, JLG, AUSA & Svetruck)
• Provided top-level technical and commercial support to sales team, clients and partners.
• Participated and organized marketing activities, techno-commercial product presentations.
• Maintained and strengthen customer contacts.
• Concluded agreements with such partner companies and maintained a partnership.
• Fulfilled operational objectives.
• Supervise the sales activities of various MHE’s to ensure achievement of targeted profits and customer satisfaction
• Follow up sales engineer's plans, reports and directing them to achieve targets
• Sales & marketing activities.
• Tenders studies (technically and commercially) with price negotiation.
• Participating in:
1. Building up a new trade section in the Co. (California Seeds Co.)
2. Preparing the forecast plan for the new line
3. Supplier periodic conferences based in Jordan (the Middle East main office
Bachelor"s Degree: Fair Leads tourism committee in the university & arranged too many activities & tourism trips during university period. I was a member of the university Handball team & achieved university champion three times.
