Business & Marketing Consultant
Consultant
Total years of experience :26 years, 4 Months
• Provide crafted business & marketing strategies
• Work with marketing directors & other stakeholders to develop products & brands throughout a 360 holistic approach
• Support in executing marketing implementations
• Involvement in business operation recommendations & efficiency enhancements
• Work with marketing directors & other stakeholders to develop products & brands throughout a 360 holistic approach
• Provide market, brand & competitive analysis
• Digital strategy development
• Technology based solutions conceptualizing & building
Key Achievements:
• Gained a high degree of experience in the fields of telecom, airline, & financial institutions.
• Developed & executed successful brand strategies.
• Worked on several successful new brand identity launches
• Developed & executed several ATL/BTL campaigns that exceeded their business objectives
• Within a span of 2 years responsible for billing over USD8.8million
• Successfully managed the biggest account in the office (leading to a revenue growth of over 50% within a 1 year span 09’-10’)
• Successfully trained team members becoming some of the best ever to join the office
• Led successful new business pitches generating approximately $250K of company revenue under a year’s span
• Inspired healthy relationships with all department heads, staff & suppliers
• Launched the first wave of social media campaigns in Bahrain - with great success both for brand and sales (where 111% increase in sales in one of the campaigns)
• Led award winning campaigns that won 5 in Effies 2010, 19 Mena Cristals 2010, 22 in Dubai Lynx 2011
Key Achievements:
• Gained a high degree of experience in the automotive industry.
• Re-built the customer database
• Created a detailed profiling of the customers to better understand & reach them.
• Re-vamped the showroom look to bring it to life
• Leveraged key USPs combined with smart promotional offers to increase footfall resulting in 43% sales increase (’06vs’07)
• Re-launched customer loyalty program with a new look & improved benefits. 200% membership increase in first 3 months of launch.
• Developed innovative solutions to stock problems
• Executed successful Product launches & events
Responsibilities:
• Establish marketing goals to ensure share of market and profitability of products and services.
• Develop annual marketing plan in conjunction with all departments, detailing activities to follow during the fiscal year aiming to meet business objectives.
• Marketing plan covering the full spectrum of communications through DM, advertising, PR & company website to ensure maximum exposure.
• Manage the Marketing Department budget. Delivery of all marketing activity within agreed budget.
• Maintain a financial summary of monthly expenditure
• Manage the PR, Advertising & Events agency to complete requirements per marketing plan.
• Utilize/Compile/analyze market intelligence through customer feedback, market visits, surveys & any other sources that may help achieve company objectives.
• Evaluate campaigns & promotions to continue to improve & enhance future activities.
• Monitor competitive activity to be prepared for any counter activity required to avoid loss of market share
• Develop strategic marketing initiatives based on overall business plan.
• Further enhance the overall team productivity via time saving ideas, cost reduction methods
• Ensure the team’s full comprehension of the airline industry and its competitive environment.
• Create pro-active communications through innovative media
• Solidify agency/client relationship
• Understand the client’s business, brand, needs and the market environment.
• Supervise an agency team composed of at least 10 people in order to lead & manage the advertising process from A-Z.
• Review and analyse market trends.
• Supervise in conducting & analyzing research data.
• Develop local, regional & global marketing plans & strategies followed by advertising campaigns.
• Develop counteract competition strategies.
• Provide innovative creative solutions to client problems.
• Come up with pro-active ideas to add value to the business.
• Maintain the full financial flow of the account covering agency service charges, accounts receivables, accounts payables.
• Orient & train new employees into the agency.
• Preparation of physical media plans (flowcharts, schedules, etc)
• Delivery analysis of developed media plans in terms of effectiveness and efficiency
• Continuous use and analysis of available media research
• Analysis of competitor’s media strategies
• Responsible for various market researches to facilitate & enhance the ongoing media planning process
• Respond to client briefs with detailed media strategies and tactical approaches.
• Development of agency points-of-view to existing and new media opportunities
• Development of annual media marketplace reviews (local and regional)
• Worked with a team to initiate and seek out new channels of communications within the GCC.
• Provided a New Business Development team with media strategies for various pitches.
Buying:
• Negotiation with selected media owners
• Preparation of media orders
• Laison with network offices
• Laison with media suppliers to ensure efficient payment
• Supply of material and supervise dispatch to offices/media owners
• Worked with all activities in handling advertising & marketing issues for Pepsi Cola
• Worked with a team in charge of handling, planning and organising events for Click G.S.M
• Supervised team selections for all marketing and promotion events for both Pepsi Cola and Click G.S.M
Key Achievements:
• Earned the trust of full control of 2 accounts in less than 3 months of starting the job
• Managed to turn a non-active account into 2 repeat orders
• Increased profitability by 10% and volume by 35% on one account
Responsibilities:
• Responsible for all activities involved in placing garment orders by foreign buyers in local Egyptian factories.
• Handling all direct communications with U.S. clients for various accounts.
• In charge of handling all communications with local Egyptian factories.
• In charge of co-ordinating between U.S clients and local Egyptian factories.
• Developed and executed plans and schedules for each garment delivery.
• Worked with the shipping department to carefully plan for each delivery date.
• Managed to maintain and develop a large world wide network of fabric and accessories suppliers.
• Responsible to maintain financial records for each account.
• In charge of the marketing process and to produce methods to increase sales volume for each account.
• Involved in the supervision of a number of quality assurance staff.