Marketing Manager
Al Jassim Group
Total years of experience :16 years, 4 Months
Restaurants Division
(Burger King, Applebee's, Caffe Vergnano, Quiznos, Dukkan Shawerma)
Total: 51 Restaurant
Real-Estate Division
(Residential, Retail, Offices, Hospitality and Development )
-Responsible for planning & implementing all Al Jassim Group campaigns for existing, new stores including promotional and activity
-Responsible for all marketing planning, strategy and execution of the real estate division
-Preparation and approving of media planning ATL, BTL, Social Media and online advertising for all business
-An active contributor in developing Al Jassim Group business strategy and annual business plans
-Part of regional committee for product development and brand planning
-Determine the delivery of brand promotions
-Build and maintain all media relationships with press through local PR events
-Set targets and strategy with the agency for the social media plans
-Negotiate and plan with malls for in malls advertising
-Responsible for the select most cost effective and best quality production of all communication materials
-Ensuring effective communication with agencies in and ensure adherence to agreed procedures, cost agreements and service levels
-Maintain and develop a good solid relationship with the brand owners
-Coordinates with operations teams to support the launch, implementation, feedback of marketing -Building the annual marketing calendar
-Decide the appropriate pricing strategy
-Monitoring monthly performance
-Assigning agency and briefing for promotions and activities
-Building call center to support business units project leader
-Negotiating and planning home delivery deal with online portals
(KFC, Hardees, Baskin-Robbins, Krispy-Kreme, Sabaro, Wimpy, Samadi, Chicken Tikka) Total: 179 Restaurant
“Kuwait Food Company - Americana, Kuwait”
•Plan, Manage and execute the regional annual Marketing Calendar, above the line and below the line events with high budgets and conduct market research to determine market requirements for existing and future products
• Develop Local Consumer Promotions, plans and marketing budget
• Manage Local Short and the long terms marketing plan
• Develop Pricing Strategy
• Managing media and advertising agencies and correspondence with them.
• Implements regional marketing plans and monitors its results and reports it to Marketing manager.
• Supervises the implementation of marketing programs which may affect brands image, maximize the profitability and sales figures in low seasons and analyzes its impact on the business
• Reviews the implementation of promotion & local store marketing programs
•Handling, planning and negotiating all in mall marketing activities directly with malls
•Monitor very closely all Online and social media planning
•Reports and present marketing activities on a monthly basis \{Achievements VS Objectives\} and to cover competitor’s activities showing its direct impact on our Restaurants business
• Maintains open communications with all Operations teams, to follow up the proper implementation of marketing plans
• Monitor up the latest trends in the markets which may affect the Advertising and promotion plans
• Sources new advertising firms to be utilized for future projects
•Proactive and able to manage pressure and stress with Strong leadership skills for my team
• Excellent time management skills with Effective communication skills
•Communicating with the franchisor
Momen : 40 Restaurant
Pizza King: 15 Restaurant
Planet Africa: 2 Restaurant
• Supervising & participating in all marketing activities for all brands planning & execution.
• Member & marketing representative in new opening comity
(Locations, prepare analysis reports & recommendations).
• Responsible for creating annual plans & executing LSM (local store marketing) plans for all brands.
• Responsible for all new opening marketing campaigns.
• Member & marketing representative in new outlets face lifting comity for (Momen & pizza King).
• Creating & participating in Tactical Campaigns planning & execution.
• Assist in the development of the brand marketing plan and calendar.
• Participating for pricing new products & offers.
• Weekly Stores Visits.
• Monitor competitor activity.
• Assist in the development & planning of the new LTOs
(Limited time offers).
• Handling all communication with agency and suppliers.
• Drafting the necessary action plans and executing it on time.
• Ensuring the distribution of all the communication materials according to plan & follow-up on campaigns.
• Preparing the monthly performance reports & promotions.
• Choosing outdoor & recommendations BTL, ATL communication.
• Brand Owner.
• Creating & participating in Tactical Campaigns execution.
• Assist in the development of the brand marketing plan and calendar & new opening.
• Weekly Stores Visits.
• New Stores opening campaigns.
• Monitor competitor activity.
• Assist in the development & execution of the new LTOs.
• Handling all communication with agency and suppliers.
• Drafting the necessary action plans and executing it on time.
• Choose proper local store marketing tools.
• Ensuring that the brand identity is coherent in all communication material.
• Coordinating & execution of necessary photography sessions.
• Preparing the monthly performance reports & promotions.
• Evaluation and analysis of the guest comment cards.
• Evaluating brand quarterly.
• Ensuring the distribution of all the communication materials according to plan.
University courses: International Finance nternational marketing International business Strategic management Sales management Computer Science Advertising and sales promotion Human resources Electronic marketing Marketing Research Marketing Management Social Marketing Graduation Project: Store Patronage ( Virgin Mega Store ), Grade A