Head of Marketing and Business Development
Amer Group
Total des années d'expérience :18 years, 9 Mois
Responsible for setting the marketing strategy for Amer Group
- Managing all integrated marketing communication plans defining the right
Advertising & PR communication channels.
- Setting the annual marketing budgets and validating the KPI’s with actual
marketing spending.
- Creating & implementing events’ annual calendar for all projects in different
destinations.
- Handling the digital marketing strategy (online activations, social media
management & periodic online adv. Campaigns using programmatic ads & GDN)
- Preparing the business plan for Amer Group Real Estate Developers expansions
and hunting for new opportunities matching the investment criteria (Merger, Acquisitions or Co-Development) settled within the business plan.
Responsible for setting marketing strategy for Arabia Development.
- Managing all integrated marketing communication plans defining the right
communication channels.
- Setting the annual marketing budgets.
- Handling digital marketing campaigns on the different social media platforms
Responsible for setting the business plan and marketing strategy for Magnom
Properties.
- Preparing the positioning & branding strategy for MP.
- Creating the development strategy, suggesting the suitable destinations /
markets and investment opportunities for MP.
- Managing all integrated marketing communication, preparing strategic
marketing and advertising plans defining the right communication channels.
- Setting the annual marketing budgets.
- Managing the loop between the stakeholders of MP and the third parties
in different aspects (Brand partnerships, PR & tech. consultants) e.g: UNICEF, Forbes, Bentley and more.
- Responsible for all Private Residences of Hotel brands that are currently with the group like Four Seasons Hotels & Kempiniski Hotels.
- Handling the sales & marketing license agreements with the licensor with cooperation with the appropriate legal counselors.
- Coordinating with the in-house TMG Marketing department to assess and implement all marketing plans & collaterals in coordination with the licensor marketing team to make sure it’s matching the international guidelines.
- Develop and execute Marketing Plans for several projects with its various type (first homes, second\[vacation\] homes and commercial units) - Design Budget frame work, allocation & implementation - Monitoring the work under Corporate Identity strategy output & implementation - Events planning and implementation in cooperation with business development department - Monitoring the digital marketing strategy with adding on its input and evaluating its output. - Monitoring the media plans executions with interference in its input making sure its adequate and aligned towards both the objective of the marketing plan and within the budget frame.
Professional Diploma in Sales Management with 12 core courses & 6 elective courses
Professional Diploma in Marketing with 18 core courses
- Management - Business Administration
