REGIONAL GENERAL MANAGER
MORELLATO GROUP - MIDDLE EAST
Total years of experience :14 years, 6 Months
Main Duties:
• Develop, implement, monitor, review, and update the strategy and budget in partnership with the Group’s Chairman
• Monitor and control costs, cash flow, and gross margins to sustain healthy balance sheet and attractive bottom line
• Allocate resources strategically, control inventory, and approve financial reports
• Implement the required organizational structure in collaboration with the HR team
• Motivate, reward, develop, and engage the team to retain the top performers
• Monitor the competition: Analyze market trends, new launches, and derive an effective marketing plan to that provide us an edge over the competition
• Maintain business fluidity by adhering to clients’ complaints by exchanging merchandise, adjusting margins, and payment terms to ensure satisfaction and high retention rate
Key Achievements:
• Improved the company’s P&L from net losses to a growth of 14.3% in 2018 and to 10.7% in 2019
• Restructured the company to optimize sales and develop profitable bottom line by:
• Relocating the company in the free zone and reducing rent by more than 48%
• Implementing new logistics operations & focusing on direct shipping saving the company tens of thousands in storage rent & handling fees
• Stopping the loss generating accounts/ clients
• Renegotiated new terms and marketing contribution with the key accounts
• Organized events and invited key clients to enhance collaboration and improve retention
• Introduced a new KPI & incentive scheme with clear objectives for each staff
Main Duties:
• Develop and strategize a clear business plan
• Lead a team of brand managers to oversee a robust sales strategy and process to penetrate the market and ensure business success
• Conduct market analysis and develop new revenue streams
• Establish solid relationships with key accounts and increase retention rate
• Negotiate contractual agreements with suppliers
• Oversee all aspects of social media and digital marketing, ensuring they’re in line with the brands’ guidelines
• Set incentive schemes to boost the sales during Key Consumption periods (KCPs)
• Execute liquidations when necessary
Key Achievements:
• Responsible for the growth and achievement of the regional sales strategy, operating profit and overseeing sales of AED 19 - AED 23 million annually
• Expanded the company’s presence with new partners (opening new countries & new retailers)
• Increased the existing point of sales by more than 65%
• Improved the overall sell through ratio by introducing trendier and more-in-demand brands
• Orchestrated the opening of the largest SWAROVSKI & Michael Kors SIS in the region in Paris Gallery - Dubai Mall which helped increasing the sales by 138%
Main Duties:
• Lead the retail and omni channel business
• Open new stores across the country and refurbish existing ones
• Introduce CRM strategy & CX journey by facilitating the consumer journey through BOSS, C&C and integrated channels
• Analyze daily data and metrics to provide & implement tactics to increase sales
• Coordinate with Marketing & PR team to oversee stylist, celebrities and social media influencers and run promotional campaigns
• Provide leadership and training to store managers and assistant managers, continually reviewing KPI’s, incentives, and staffing needs; actively engage and participate in on-location visits to stores
• Ensure team adherence to the company operating, HR, and security procedures
• Recap monthly performance reporting current business trends
• Comply with loss prevention monthly cycle counts to minimize inventory shrinkage
Key Achievements:
• Exceeded sales targets set by the board of directors on monthly basis
• Setting up a new long-term strategy for the division by focusing on profitable brands
• Successfully reduced old inventory by executing liquidation plans
• Renegotiated improved contractual terms with 2 major suppliers to ensure mutual benefits
• Established customer loyalty program to attract new customers and build customer base
• Put in place a revamped retail team, personally involved in their training, and motivated them to increase customers’ satisfaction
• Opened in Dubai Mall the largest Ulysse Nardin Boutique in the world
Main Duties:
Key Achievements:
• Implementation of business plan & achievement of budgeted sales & net profits exceeding €7m
• Made Swarovski watches in the top 5 selling brands in all of our client’s stores
• Helped develop watches exclusively for my market to better suit the regional trend
• Promoted to a senior position in 2011 for my top performance
Key Achievements:
• Implementation of business plan & achievement of budgeted sales & net profits exceeding €7m
• Made Swarovski watches in the top 5 selling brands in all of our client’s stores
• Helped develop watches exclusively for my market to better suit the regional trend
• Promoted to a senior position in 2011 for my top performance
Main Duties:
• Effective member of the wholesale team
• Liaise with Area Sales Managers
• Register new orders from clients and propose alternatives when receiving out of stock order • Responsible of 25 regional Cartier outlets
• Set conference calls to introduce new products
• Manage sales report from our retail partners
• Promote high selling products to key accounts
Key Achievements:
• Demonstrated friendly approach through sales closings and problem solving
• Successfully improved the orders intake system and reduced the lead time for sending shipments