Key Account Manager
Sunbulah Group
Total years of experience :14 years, 7 Months
• Handling a team of 60 personnel which includes 10 Branch Manager, 35 Sales Executives and 4 Key Account Manager With full operation to 14 showrooms.
• Design RTM planning Manage MT customers and Distributor's MT Sales Executives to achieve customer IMS GR targets through
• Manages an average of SR 350 Million business per annul.
• Prepare monthly sales forecast and related sales reports.
• Ensure quality of services and coverage by the sales force to Distributors, Key Account, Wholesalers and Retailers.
• Develop and implement geographical district of Distribution plans which meets the objectives of the divisional Trade marketing & Distribution plan and is in line with brand strategy and the needs of the trade.
• Existing Market conditions: Demographics, Economic
• Handling all warehouses logistics and showrooms.
• Setup the Brand and Launch
•The key responsibility is to develop the company’s business and increase goodwill plus look for new business opportunities. They include - Retail Chains, Hypermarkets Modern Trade, Cooperatives, Convenient Stores and HORECA Channel.
•Planning & Organizing: Annual Sales and Distribution Objectives, Visibility Contracts, Promotional Plans, Coverage Plans and Business Analysis.
•Sales and Channel Management: Directly involved in introduction of new products, presentations and strategies, timely collection procedures, Sales Reports and customers
•Market Intelligence: Market survey / research, monitoring competitor’s activities, providing feedback to the management...
• Handling Distributors sales planning and targets.
• Developing Customer Classification and Market Analysis.
• Carrying In And Out Door Sales Training.
• Allocating Targets for sales force ( TSI’s).
• Handling the Financial Responsibilities for the G sector; including deposits follow up, investment, controlling trade incentives, budgeting, assessing Tsi’s incentives and market activities.
• Planning Sales Forecast and Following up stock Level with the distributor.
• Following up on the Merchandising team in the market.
• Planning, organizing ahead, and making efficient use of time to attain target schedule.
• Achieve personal per-set objectives (projects…research).
• Follow up sales force daily reports TSI’s quartile and annual appraisals.
• Initiate customer-wise promotional/activity plans in cooperation with distributor and Marketing function.
Wholesale Area Manager Jan 2014 to Sep 2014
QSR's Manager Jan 2013 to Dec 2013
Modern Trade Area Manager Mar 2012 to Dec 2012
Horeca Area Manager Mar 2010 to Feb 2012
Retail Area Manager Jul 2009 to Feb 2010
Master Business Administration (MBA) Global Marketing 2014
Law