محمد Atef Ahmed Rizk Moussa

Expanded and managed a comprehensive medical device portfolio (Urology, Endoscopy, Wound Care, Dermatology), attaining a 35% increase in portfolio revenue.

Cultivated referral sources and established key opinion leader (KOL) relationships, thereby enhancing patient acquisition and stimulating product demand.

Championed the recruitment, onboarding, and training of the sales team; instituted effective commission structures and conducted thorough evaluations of team performance.

Negotiated contracts with expertise, managed tender submissions, and ensured compliance with legal and regulatory standards.

Formulated sales forecasts, monitored budgetary expenses, and tracked performance metrics for management reporting.

Engineered and launched significant product marketing campaigns, collaborating effectively with public relations and advertising agencies.

Coordinated seamlessly with logistics, billing, and service teams to ensure an exceptional client and patient experience.

• Built and managed referral relationships with leading physicians, clinics, and healthcare
providers.
• Served as official product trainer for advanced Dermatology Laser devices, supported team
on-boarding and upskilling.
• Implemented targeted marketing initiatives and road shows to increase brand visibility and
patient engagement.

• Drove physician engagement for orthopedic and antibiotic therapies, building strong referral
networks.
• Managed key account relationships with hospitals and clinics.

• Promoted and trained clinical staff on BD Vacutainer and DME systems; drove adoption
through education and hands-on support.