Marketing Manager
Jotun - Morocco
Total years of experience :11 years, 8 Months
• Managed and supported our dealer network, from opening new dealers to ensuring existing ones are profitable and following our company’s standards.
• Developed and executed the marketing communication plan for the local market in line with the regional strategies and guidelines and within the limitations of the approved local budget and marketing plan - 4 new single branded showrooms.
• Monitored the dealer market on product trends, competitors and sales promotions and gathering market insights
• Identifying events, sponsorships and exhibitions important for the company and ensure successful participation and promotion both internally and towards customers.
• Coordinated the process of ordering and stocking all marketing material for all segments and ensure fair distribution according to agreed budgets for each sales department.
• Launched our digital media strategy from our FB page and setting strategy/media plan for Social Media to SEO/SEM
• Coordinated and organized the dealers’ shop visual merchandising, marketing materiel and color scheme selection in cooperation with the retail sales team.
• Participated actively in the monthly management team meeting of Jotun Morocco to represent the marketing function.
• Managed ERP system for Jotun loyalty program (Master Painter)
• Monitored and developed (Master Painters) across all dealers
• Measuring the effectiveness of our marketing communication activities through relevant surveys and research tasks and recommend improvements based on findings to ensure best value for the used resources.
• Spending 30% of time, at least, on field work and visits with sales and customers and submit regular monthly visit reports.
• Develop and roll out solutions that showcase Jotun products in retail shops that attract, engage and motivate customers to buy
• Initiated a loyalty program concept for painters from Idea to execution and launch across all MEIA region countries
• Enhance painters and contractors’ loyalty by developing and implementing initiatives so they become loyal customers and recommend Jotun to their customers
• Manage relations with furniture stores to get appropriate representation in their stores and drive footfall to our stores
• Manage, develop and roll-out programs for shop customers (home owners/professionals)
• Improve the services Jotun shops offer today to enhance customer experience
• Understand the service gaps and opportunities in Jotun shops and fill those gaps
• Take initiatives to help fast, accurate and cost efficient implementation of retail programs, especially the new shop concept
• Make sure all new products launched get proper presentation in retail
• Creating visual merchandising guidelines for Jotun shops to achieve a consistent look in the region
• Responsible for internal retail newsletter highlighting achievements and innovations within retail function of MEIA Region
• Promote decorative products to developer, contractors and specifiers in projects market by regular sales visits weekly to confirm the specification of paints brand in on-going and future projects.
• Plan and execute paint school to influential customers such as developers, architects, quantity surveyors and consulting engineers for both government as well as private bodies in order to create high brand awareness.
• Monitor quality assurances at project site by educating applicators, through technical service advisor and by regular visits to project sites to ensure product perform to expectation.
• Handle timely collections by monitoring on customer ageing below 120 Days outstanding guideline given by management.
• Co-ordinate with customer service closely to ensure prompt delivery of paint.
• Plan and perform daily sales visits and sales activities.
• Perform daily sales visits and sales activities and monitor and follow up with CSD on the delivery and ordering.
• Conduct presentation to external customer in order to educate contractor in terms of paint application and product knowledge as well as following up existing projects
• Maintain good relationship and service with existing project customers.
• Attend to customers’ complaints.
• Site inspection and monitoring painting work progress
• Ensure customers pay in time.
• Promote Jotun specifications to architects, quantity surveyors and consulting engineers, interior designers, applicators, developers and property owners.
• To provide Mashreq bank customers financial services which exceed the customer’s expectations by delivering an unbiased, competent, and timely and problem free service.
• Profile each and every customer met to understand their needs.
• Improve on service levels at the branches. Take ownership of customer complaint resolution. Report indicators, set by quality accurately at the required frequency.
• Be a team player and contribute to achievement of goals based on the Key Performance Indicators, in the Branch. Also to support and coach new staff to make easier their assimilation in the MB family.
• Deputize for the branch manager in his absence.
• Provide constructive and constant feedback on improvement of: products, services, processes which may either reduce cycle time or costs or enhance customer satisfaction.
• Adhere to Branch process and report deviations to the LMM, which should finally lead to an acceptable Branch Audit rating.
• Customer acquisition through sales to walk-ins and through tracking the activities with Contacts to Appointments kept and Appointment kept to Sales.
• Meeting with the set service standards (indicators and surveys).
• Assisting SME & CBG customers in different services such as updating documents, cheque book requests, account closure as well as different services.