Key Account Manager/ Private Label Manager/ Sales & Marketing Manager
Consumer Co-operative Union
Total years of experience :18 years, 0 Months
• Overall in-charge & responsible for private label product development, sales, operation and marketing activities.
• Direct and manage the departments towards unity and integration of function for better results.
• Develop strategic plan annually and monitor the implementation of plans for sustainable growth.
• Review the performance of departments and take the necessary actions to meet with the desired goal.
• Provide assistance & support to establish the division goals and targets based on board requirements and general policies.
• Implement policies and procedures for better and improvement of operations of the company.
• Responsible for revenue generation and cost control for profit maximization ( P& L approach).
• Regularly enhance the categories and product’s performance to be in line with the market trend.
• Managing 17 key accounts across all UAE to achieve targeted sales, to develop the business with them.
, • Developed KPIs business plan & implementation.
• Developed and implemented ERPS for a better system based operation & reporting.
• Handling, training and coaching the field sales team and guide them to achieve sales target.
• Responsible to plan and execute weekly and monthly promotions.
• Responsible for competitors study, and analysis.
• Experience in new products study, and developing launching strategies to cover up to commercialization of the product to generate income.
• Ability to negotiate with the vendors to get the best offer and to get quality products to have a better price in the category and entering into packaging contract with vendors.
• Experience in new product packaging, labeling, artwork review & adaptation.
• Expert in, pricing, revising the prices,
• Experience in system-based reporting and business review.
• Attending weekly/ monthly meeting with senior managers and directors
• Experience in professional reporting & presentation.
• Handling all customers and vendor related issues and resolve them.
I was resposible for day to day sales, planning promotions, advertising, delaing with suppliers to arange joint promotion.
Planning, budget, sales and Promotion
Professional Post Graduate Diploma in Marketing Management.
Bachelor of Business Administration (BBA) (BBA Honors) Specialized in Marketing management. Dessertation - Consumer buying behaviour and attitudes with regards to Milk Powder buying - Sri Lanka.