Omni-Channel and e-Commerce Manager @IKEA
IKEA Saudi Arabia & Bahrain
Total years of experience :23 years, 4 Months
• Develop IKEA country Omni-Channel a strategy to connect all sales channels and lead them into one seamless shopping experience with more interactive, personalized brand experience to create a great experience for customers and co-worker
• Own and manage the P&L for the e-commerce business maintaining good corporate governance.
• Create and deliver a best in class whole of business model that captures all aspects of e-commerce including ranging, online & deliver customer experience, pricing, marketing, purchasing, fraud and logistics
• Lead the IKEA digital business long-term direction. Develop and follow up a long term Digital and Information Technology direction for the development and implementation of the IKEA concept. Create conditions for the digital transformation at IKEA
• Refine the digital strategy for IKEA Saudi towards an executable plan - solving pain points and setting the path towards disrupting the future
• Driving growth in consumer acquisition and retention through the various online and offline touch points by providing each customer with a high quality IKEA experience at every touch point, for maximum ease, convenience, accessibility and joyfulness
• Defining and creating user journeys, delivering an optimal experience across paid, owned and earned digital channels.
• Conduct analysis and reporting to measure and optimize the customer journey.
• Leverage automation tools and expertise, proactive personalization, data driven targeting and predictive analytics to streamline the decision to journey to aid the buying process.
• Building a foundation of best practices and processes to support future growth
• Partner with countries to deliver relevant customer journeys and best practices
Focus on the people: improve customer journey/omni channel; coworker experience and reach to more of the many
• Lead, manage and inspire my team so that it reaches the set goals and grows the IKEA business with sustained long-term profitability.www.IKEA.com.sa
• Constantly monitor performance against IKEA objectives and agreed goals, and when necessary adapt and take action accordingly to achieve them.
• Lead and inspire my team so that it supports and contributes to a positive multichannel shopping experience for our customers, and encourages them to revisit our eCommerce sales channel regularly.
• Broaden our customer base by positioning the IKEA retailer as the leader in life at home in my national online market by showing the width and depth of the IKEA product range in a consumer-friendly way.
• Ensure our e-Commerce sales channel plan is aligned with the IKEA global/local business plan while also meeting our national consumer needs by contributing to the development of the Digital web presence strategy.
• Use my knowledge of the national market, its consumers’ living situations and shopping behaviors and ensure they are connected to the e-Commerce sales channel in order to steer the IKEA business in the right direction.
• Work with my team, the country retail manager, the service office, the store managers, global colleagues and support function managers (CDC and contact center) to secure the effective implementation of tools, working methods and proven solutions, and following up on these in order to maximize their impact and benefit.
• Monitor the IT operational processes and inform authorized recipients when/if they are not working according to set expectations.
• Ensure that online shopping comply with local and national legislative obligations when it comes to customer communication in the customer journey process
Company Industry: Retail ALJ Electronics & Air Conditioning was started over five decades ago in the Kingdom of Saudi Arabia to cater to the electronics and Home Appliances business. ALJ Electronics is a part of the renowned ALJ group which was founded in 1959 by Shaikh Abdul Latif Jameel. Today, we are one of the most well known Electronics and Home Appliances in the Kingdom Of Saudi Arabia.
Job Role: Country Head - eCommerce
• Develop and implement the global strategy for the development and management of the online business.
• Responsible for the development and performance of the online business working with key people within the organization as well as external 3rd party agencies working to aggressive growth targets on an annual basis.
• Development and execution of the online marketing activities to drive the business.
• Allocation and presentation of merchandise within the e commerce site.
• Budget management including all creative and shooting costs. (Supervising by the Marketing & Communication Manager).
• Overseeing product offer and merchandising ensuring sales are maximized and content delivered effectively.
• Produce revenue, unit and gross profit and operating cost targets annual budget.
• Prepare and execute planning calendar for each season, promotions and mailer campaigns.
• Set KPI benchmarks from analytics and competitive analysis.
e-Commerce Team leader
Extra United Electronics Co .
Eastern Province, Saudi Arabia
Company Industry: the largest and Leading company in Retail in KSA http://www.extra.com.
Job Role: e- commerce Team Leader
Job roles and responsibility :
Responsible for commercial performance of eXtra.com
the eCommerce P&L. Development of the Multi Channel agenda within the region’s leading Clicks and Bricks retailer. Required to engage board members on the eCommerce and Omni Channel journey and the importance of channel integration into business strategy. Responsibilities include ownership of the P&L, platform enhancement, online customer experience, digital marketing and web analytics for the region’s largest home electronics retailer.
Job roles and responsibility
• Managing three teams Development team, Designer team And Sales team
• Responsible for the Contracts And new Projects for IT department
• Managing the budget for the IT department.
Success Projects
• Car Portal website with CMS integrated with PayPal.
• School Portal website integrated with schools management system.
• Islamic Portal with CMS.
• HR Web based System .
Job roles and responsibility
• Managing team consist of 3 developers & 1 designer.
• Gathering business requirement from clients.
• Managing project time and Cost and resource assigning.
# Develop new Web applications as identified by supervisor and management through packaged and customized applications.
# Create a company-wide Intranet, allowing data manipulation for each internal staff member.
# Maintain and enhance existing Web applications and all internal systems are integrated.
# Perform complete testing of Web applications unit and system, engaging users as necessary.
# Conduct all user acceptances testing, and report results.
# Design and implement user-driven templates, databases and interfaces for ease of use.
# Develop database-driven Web interfaces for rapid, real-time information sharing.
# Develop external Web portals allowing users to input and retrieve accurate information.
# Participate in dynamic priority setting sessions as the summer season unfolds.
B.Sc. in Electrical Engineering 2001, Computers and Automatic Control Dept