Head of Research and Development - East Europe Beverages
PEPSICO
Total years of experience :15 years, 0 Months
-Lead research and development including innovation, brand maintenance, and productivity across a $2.1B portfolio, 26 markets in East Europe, operationally reporting to the GM of East Europe
-Lead a team of 10 reports; 4 direct, 6 dotted line, providing critical global experiences, delivering double digit growth year over year
-Analyze trends to create a multiyear pipeline to deliver a growth strategy and land 10% plus NR from innovation across beverages East Europe
-Launched value-added water pipeline in Russia focusing on consumer demand segments to double Pepsico hydration market share
-Delivered multiyear energy pipeline focusing on mainstream, premium and ultra-premium lineup and driving 38% growth in the category. On track to double energy NR in 3 years.
-Captured $1.7MM productivity agenda with no loss in overall liking or purchase intent
-Oversaw the development on all Cola non-sugar programs globally to deliver non sugar strategic expansion for PepsiCo global markets
-Managed a team of product development scientists to drive a balanced portfolio of deep technical innovation & innovation line extension to maintain competitiveness in market
-Led rapid launch team to move new concepts to accelerated launch using a toolkit of innovation best-practices
-Developed & commercialized non sugar cola flavors in US & EU. Achieved double velocity vs core non sugar, capturing market share from competition.
-Designed sugar reduction technical strategy, resource allocation, budgeting for carbonated soft drinks
-Led Innovation on Mt Dew, Energy and Cola brands focusing on line extension design & commercialization
-Collaborated on formulating, testing, launching new to market mid-calorie proposition achieving $25MM Y1
-Designed for Lean Six Sigma driven $500M productivity for new and existing products.
research assistant conducts research with the university committe after his MS degree.
work study program, in which the university pays the tuition in exchange for research performed by the student.
MS in food technology at AUB offers food processing, biochemistry, genetically modified food review. thesis was undertaken in food microbiology and hazard analysis and critical control points (HACCP)
Medical lab program offers extensive knowledge in mnicrobiology and all related laboratory medical topics
school education, Arabic, French and English. completed the official lebanese baccalauriate in experimental sciences.