Vice President
Almeer group
Total years of experience :43 years, 2 Months
Key Deliverables:
Significantly contributing to recognizing & developing new business opportunities for augmenting sales volume and maximizing profit. Identifying streams for revenue growth opportunities.
Controlling & directing sales force activities to secure maximum sales volume and profitability by setting up sales targets.
Establishing & executing strategies by undertaking competitive research. Effecting pre-planned strategies for accomplishment of performance milestones. Identifying the strategic initiatives required to take the company to the next level.
Entrusted with the overall accountability of achieving goals by managing business operations and formulating policies.
Managing the implementation of best practices in all relevant business functions ensuring fulfillment of business requirements while delivering quality service in line with company vision, mission, and strategy.
Accountable for developing the company's strategy and identified key strategic initiatives; preparing the strategy implementation plan, and working closely with all stakeholders on implementing the strategic initiatives
Driving business efficiency and profitability by identifying and implementing process improvements to optimize performance.
Conceptualizing & implementing strategic workforce planning & procedures for accomplishing future projects & operations requirements. Leading the entire human resource operations.
Carrying out data analysis, business strategy, and developing a critical process for enhancing business efficiency.
Exploring business potential & opportunities to secure profitable business volumes. Approach businesses to offer valuable sales solutions along with providing suggestions on service improvements.
Assessing the current growth rate & planning strategy laid for augmenting the volumes. Contribute to exceeding revenue objectives & achieving key measurable results.
Management consulting for FMCG Marketing and distribution in the Middle East Region
Major Clients Handled:
Cognolink (Dairy & Frozen Foods)
Gerson Lehrman Group GLG (Frozen Foods Iraq, Dairy, Horeca, and Foodservice)
GFS Global Food Supplies (Edible Oils, Condiments & Spices)
Al Guthmi KSA (Furniture Fabrics)
Al Bunnia Group, Iraq (Dairy, Snacks & Beverages)
Key Deliverables:
Developed all plans and strategies for developing business and achieving the company’s sales goals.
Recognized business potential and opportunities to secure profitable business volumes.
Orchestrated profit turnaround. Identified resources and assign workloads, manage schedules to ensure goals are met. Planned and executed a structured marketing strategy for the company.
Maintained in-depth knowledge of the industry in which the company operates.
Oversaw the operation of the company to make sure that it aligns with already established strategies and plans.
Innately strengthened for strategic & tactical thinking-formulating & executing strategic plans, implementing high-level strategies, making high-stake decisions & tackling mission-critical business challenges
Shouldered with the overall accountability of identifying, developing, and directing the implementation of business strategy to boost long term success & increase year-on-year sales & profitability
Spearheaded sales & drove accelerated growth of the company's core services.
Devised plans & budgets based on the overall business plan & objectives to ensure effective monitoring and implementation.
Key Deliverables:
Recognized and developed new business opportunities to augment volume and maximize profit.
Played a stellar role in achieving goals by managing sales operations, formulating policies, managing daily operations. Explored business potential and opportunities to secure profitable business volumes.
Mentored, coached, motivated, & drove for desired business and operations results and building sustainability.
Defined a company's solution strategy, marketing approach, and partner model to drive the overall go-to-market initiatives.
Led the entire operational activities towards the accomplishment of organizational objectives to attain maximum profitability.
Successfully managed and directed the entire company business increasing the targeted turnover.
The Company: A holding Company established end of 2009 operating under Islamic, Sharia compliant processes, with the purpose of developing and/or acquiring businesses regionally and internationally in the area of Food and Consumer Goods,
Key Achievements: Established; The Global Partners - UAE, The Global Partners - Kuwait, The Global Logistic Partners; and Acquired Switch Foodstuff Trading - UAE all during 2010.
Key Responsibilities:
Create annual operating plans that support strategic direction set by the board and correlate with annual operating budgets; submit annual plans to the board for approval.
Collaborate with the board to define and articulate the organization’s vision and to develop strategies for achieving that vision.
Develop and monitor strategies for ensuring the long-term financial viability of the organization.
Manage organization’s relations with, Suppliers, Banks and other Service Providers.
Oversee the operations of the organization and manage its compliance with legal and regulatory requirements.
Create and maintain procedures for implementing plans approved by the board of directors.
Oversee staff in developing annual budgets that support operating plans and submit budgets for board approval.
Provide prompt, thorough, and accurate information to keep the board appropriately informed of the organization’s financial position.
Recruitment and contracting of company and project staff.
Policy development and documentation.
Board of Directors, including arranging meetings and agendas, attending and compiling meeting minutes.
Oversee content, production and distribution of all marketing and publicity materials.
Collect and analyze evaluation information that measures the success of the organization’s marketing efforts; refine or change programs in response to that information.
The Company: A group of companies in diversified businesses ranging from Food distribution to retail in Watches, Shoes and high end Fashion (apparel). The Group operates in Kuwait, Iraq, KSA, UAE, Qatar and Lebanon, with aggressive plans to expand into new businesses.
Key Responsibilities:
Ensure that the strategic vision for the organization is defined, developed, and executed.
Establish a strategic planning process that meets the needs of the organization; enact the strategic plan within budgetary constraints; manage the organizational strategy in conjunction with the Board; attract, develop, and retain the talent necessary to execute the organizational strategy; grow sources of operating income, maintain personal and professional integrity.
Ensure that the needs of organizational stakeholders are prioritized and managed: represent the organization’s interests to all customers and vendors; balance the budget and return good value for the investment while remaining within spending guidelines.
Ensure that all major processes are developed and run efficiently and effectively: in conjunction with the board chair, establish, maintain and update board governance; effectively oversee the budget process.
Other duties as the Board of Directors of the organization may, from time to time, direct
Highlights:
Led a team of professionals to assess acquisition targets.
Introduced and oversaw the company’s expansion into a regional ORGANICS business.
Member of the Executive Management committee.
Assisted with the company’s re-organization.
Managed the group’s overall business development role.
Managed relations with suppliers with a focus on Iraq market.
Helped manage procurement, sales and marketing for both Kuwait and Iraq markets.
Launched two own label brands.
The Company: The largest temperature controlled (frozen, chilled, ambient and dry) Food Distribution Company in the UAE, boasting the widest coverage of Retail, Wholesale, Foodservice and Direct Distribution Channels. Distributors of Sadia, Pinar, Emborg, Friboi, Fletcher, Halwani, Al Wadi Al Akhdar, Dawaat, Bakels, Whitworths, Tulip, Farm Frites, Agrarfrost, Nabil, Custom Culinary, Love N’ Quiches etc., operating the largest logistics and distribution fleet set-up in the UAE market.
Key Responsibilities:
Plan, develop, organize, implement, direct and evaluate the organization’s different departments’ functions and performance.
Participate in the development of the corporation’s plans and programs as a strategic partner. .
Evaluate and advise on the impact of long range planning, introduction of new programs/strategies and regulatory action.
Enhance and/or develop, implement and enforce policies and procedures of the organization by way of systems/processes that will improve the overall operation and effectiveness of the corporation.
Establish credibility throughout the organization and with the Board as an effective developer of solutions to business challenges.
Continual improvement of the budgeting process through education of department managers on financial issues impacting their budgets.
Develop a reliable cash flow projection process and reporting mechanism which includes minimum cash threshold to meet operating needs.
Evaluation of all divisions’ structure and plan for continual improvement of the efficiency and effectiveness of the group as well as providing individuals with professional and personal growth with emphasis on opportunities (where possible) for the individuals.
Maintain excellent working relationship with the company’s strategic partners.
Direct the Business development function, to achieve the company’s strategic growth objectives.
The Company: A professional distribution company established by Qualpro Limited, owners of the Al Alali brand, to manage the distribution into the UAE market.
Highlights:
SETTING UP THE OPERATION
As a member of the QPL Management Team and the General Manager of QPD the following tasks were completed.
Obtained legal licenses for the different Emirates.
Located, negotiated, leased and equipped offices and warehouses in the different emirates.
Negotiated and leased required distribution vehicles, and obtained municipal licensing for the distribution of food products.
Accounting and management information software was developed for QPD operations.
Recruited staff for all functions: Sales, Accounts, Administration, and Logistics.
Managed relations with Ministry of Labour and Immigration Authorities to legalize status of all staff.
Developed operations budget including salaries and compensation.
MARKETING & BUSINESS DEVELOPMENT
Identified new business opportunities/markets and probable areas of improvements and implemented strategies/tactical plans to reap the potential opportunities and to meet the organizations goals.
Set out strategic corporate objectives in relation to profits, new product development, market development and building up the company image.
Effective organizing, activating, controlling and decision-making led to the achieving of rapid revenue growth opportunities.
Implemented various control systems in the company and formalized operational systems.
Managed the sales and marketing function, implementing three major national promotions during the past twelve months.
Renegotiated with all major customers annual agreements.
Sales projections and marketing budgets were developed and performance was monitored to ensure adherence to plans.
Developed an organisational culture that nurtures and encourages service excellence, quality, and a mindset of getting it right the first time, every time.
The Company: A young aggressive regional marketing and distribution company that manages the Al Alali Brand, a growing range of quality food products in the Middle East.
Key Responsibilities:
Initiate and design the programs for the launch of the relevant product portfolio and to achieve a successful launch of the new products to meet market and financial objectives.
To identify, gather and rigorously analyze relevant information to gain consumer insights and support marketing decisions.
Prepare the budget for the relevant product or brand portfolio in order to achieve short and long term targets and set financial and market performance levels for the categories.
Guide the advertising / promotion agencies as well as in-house marketing team to develop successful plans to meet brand development objectives.
Review Key Performance Indicators such as market shares, distribution across market segments, and product off-take analysis.
Ensuring that annual business plan in terms of net revenue, gross margins and marketing spend is managed as per plan.
Set up / maintain order prompt system to ensure continuity of supplies to the markets, having to work with a wide range of multi-source products with different shelf life requirements and lead - time constraints.
Plan and execute expansion into new markets, distributor selection, launch plans.
Highlights:
Build up and manage relations with major regional Key Accounts while developing plans to strengthen the same.
Member of NPD Committee fulfilling the role of assessing the viability of new product introductions.
Executed numerous consumer promotions (Regional, National, Key accounts), which were instrumental in turning around rapid revenue streams.
Successfully managed to set up fully dedicated sales units with distributors in UAE, Kuwait, Qatar and Bahrain - managed by seconded sales/ market managers.
The Company: A joint partnership between Al Ghanim’s and Spinney (Later Inchcape) - one of the leading FMCG distributors in the state of Kuwait marketing Kraft General Foods, Rowntree (Nestle’), Colgate Palmolive, BSN, Royal (Nabisco), Ross, Weddel.
Responsibilities:
Overall management of the business and achieving company targets in terms of sales and profits.
Responsible for the total net revenue achievement of the company monthly and annual budgets.
Regularly monitor and control costs to ensure company financial objectives from top line through to bottom line are met.
Assisted principals / suppliers in developing marketing / promotion plans / product launches / key account development plans.
Liaise with key customers through regular follow-up, to ensure development and growth of business.
Be consistently sensitive to emerging customer and market requirements. Manage the improvement of customer satisfaction over time.
Effective management of product lines, services and brands towards market leadership.
Keep management committee informed of project status through regular meetings and updates.
Highlights:
Re launched the company’s business in post liberation Kuwait, leading a highly motivated team, while exceeding the pre-invasion sales levels in-spite of operational difficulties and a reduced population.
Successfully managed working capital stock days / debtor days within company guidelines.
BRISTOL MYERS INTERNATIONAL, M.E., CONSUMER DIVISION
Promoted as Sales Manager, other M.E. -1985 to1989
Promoted as Sales Supervisor, KSA & UAE - 1982 to 1985
Joined as Sales Coordinator, KSA - 1979 to 1982
The Company: A multinational blue chip company marketing Toiletries, Hair Care, Dermatology, OTC and Household cleaning items in other M.E. area. (Brands include; CLAIROL, MUM, BUFFERIN, and WINDEX).
Highlights
Effectively managed Bristol Myers’ pharmaceutical and consumer divisions, and re-evaluated the potential for Mead-Johnson “Nutritional” business in UAE.
Developed and executed effective sales, marketing and advertising plans for the region which out performed the competition and placed the brands in a unique position.
Prepared marketing and operational expenses budgets and ensured both remained within company’s guidelines.
Liaised with advertising / research agencies to ensure adherence to strategies and objectives.
Trained distributors’ sales force.
Managed the company’s relations with its licensees, distributors and other business partners.
