محمد العطار

• Prepare and analyze key financial statements, including Income Statement, Balance Sheet, and Cash Flow, ensuring accuracy and timely reporting.
• Build detailed cash flow forecasts for the company and individual projects/tenders, incorporating data from procurement, logistics, and ERP systems.
• Collaborate cross-functionally with the logistics, procurement, and accounting teams to gather financial data and provide actionable insights.
• Participate in budget planning, financial projections, and variance analysis, helping management make data-driven decisions.
• Created master templates for financial reporting and forecasting, streamlining monthly reporting processes and improving visibility across departments.
• Developed live tracking tools for RFQs, project cash flows, and general & admin expenses to anticipate upcoming inflows/outflows and enhance planning accuracy.
• Supported internal audits and assisted in financial controls by helping identify potential risks and irregularities.
• Liaised directly with banks and external auditors to handle LCs, LGs, and other financial instruments related to tenders and operations.
• Frequently assigned urgent, high-impact tasks with tight deadlines, including profitability forecasts and sensitive reports for upper management.

Rapidly advanced to independently manage contracts and client relations at NBK, showcasing adaptability and leadership in a full-time role.

Evaluated supplier compliance, managed financial negotiations, and partnered with legal departments for contract compliance and risk
mitigation.

Led RFP and RFQ processes, contributing to efficient contract management, renewals, and terminations.

Enhanced interdepartmental collaboration and maintained comprehensive records, underlining my proficiency in strategic negotiation and
stakeholder management..

Spearheaded strategic social media campaigns, significantly enhancing brand visibility and engagement for a prominent juice shop.
Leveraged analytics to drive content strategy, optimizing post schedules for maximum audience interaction based on market trends and user activity insights.

Collaborated closely with external partners for sponsored content, ensuring brand consistency across all digital platforms and increasing web
traffic from social channels.

Utilized performance metrics to refine marketing strategies, leading to improved content resonance and audience retention..

Developed comprehensive strategic marketing plans, integrating social media insights to boost engagement by 20% over six months, using
tools like Hootsuite and Google Analytics.

Analyzed market trends to identify market opportunities, deploying targeted social media strategies that captured a 15% increase in new user engagement over 3 months using Hootsuite and Google Analytics.