Group Marketing Director & General Manager of Easy Finance Co
NTG
Total years of experience :35 years, 4 Months
NTG www.ntg.com.sa group is among top 100 companies in KSA ranking 43rd & occupying 1st position among IT companies in KSA as well, the group consists of 14 subsidiaries (some of them are: ACS: Arabic Computer Systems, Mubasher, AIM, Jeel … details are available at: www.ntg.com.sa.
My main assignment is to harmonize the strategies of each subsidiary to meet the global one of the group; the group is an ISO certified in addition to very important strategic partnerships with Key-International companies in the field of IT solutions such as Microsoft, SUN, Dell, Fujitsu Siemens … and many others; the main assignments are:
Preparing long & short term strategies for the group under a direct supervision of the chairman.
Prepare a comprehensive strategies for some subsidiaries which are either newly established or needs to be re-branded & re-positioned.
Widen the spread of the awareness of NTG through direct marketing campaigns.
Prepare for the national events such as participation in the local fairs & conferences.
Manage & update the website to guarantee conveying the marketing messages of the group.
In addition to the position of Group Marketing Manager, I have been assigned on August 1st 2005 as a General Manager to manage a newly born company by spreading the name of it kingdom wide creating different locations to deliver its services to the end users easily; in this regard I have achieved the following:
I have arranged /12/ new strategic contracts with key-merchants in KSA that have resulted in exceeding /60/ different locations around KSA; whereas it has /15/ locations only by the end of July 2005.
I have arranged spreading our existence from three main cities of KSA (Riyadh, Jeddah & Khubar) to add extra /6/ cities which are: Mecca, Medina, Huffuf, Hafr El Batin, Buraidah & Khamis Mushait.
NB: The owner of NTG group was a partner in Native Solutions Co. (below) and after breaking that partnership; he has transferred me into NTG Group.
Marketing Manager
The company is a newly established one, it provides all types of Brand names' PCs & notebooks such as, Toshiba, IBM, DELL, ACER, HP....etc. for both Governmental & Private sectors on both B to B and B to C basis (Business & Consumer).
Acting as a business development manager and responsible for preparing most of the main requirements for achieving the pre-planned strategic goals; the main assignments are:
Preparing long & short term strategies under the supervision of the stakeholders in addition to arranging all related supportive policies.
Maximize the utilization of all available resources to plan, launch from scratch & manage a program that is generating sales revenue of more than US$9.6 million annually.
Prepare periodical researches & questionnaires to maintain the compatibility of the flow of the specs of our products with the requirements & expectations of the targeted end users.
Monitor the latest information technology launched internationally, study its feasibility for the local market and propose recommendations.
Monitor the cost by maximizing the sales revenue and amend the set plans accordingly.
Monitor the stock per sub-brand & prepare the related promotional plan for the slow moving ones.
Monitor the competitors’ activities & propose defensive/aggressive strategies.
Prepare the pricing strategies as per the market/product changes.
Prepare the locations’ studies & the execution plan for having showrooms & outlets all around the kingdom’s main cities, supervise its decoration theme and organize its daily applications with finance, sales & stores departments.
Based on the remarkable achievements in my previous assignment, I was promoted to handle the marketing activities of the newly born range of products of 18 karat; knowing that 18k Products are the highest in labor charge in comparison with any other products.
Covering the markets’ demands in KSA, UAE & Kuwait.
Achieving a growth of 25% as YOY during 2001.
Preparing the market-coverage plan of the sales force (20 salesmen & 20 assistants) to guarantee the distribution of 2.5 Tons of finished products (nearly 83k pieces) among 2000 retailers in all mentioned countries.
Preparing annual forecast’ plans of 7 main categories & 18 sub-categories in addition to its pricing segments based on actual cost & the opportunities of the market.
Preparing long/short terms strategies including defensive & aggressive ones to face any possible changes of the market or/and the competitor’s activities.
Monitors & evaluates the profitability of all categories & sub-categories & recommend the solutions accordingly.
Launches new products twice a year according to the seasonality requirements.
A quality assurance specification is another assignment that I use to provide the production lines’ management with in order to meet the expectations of the wholesalers, retailers & the end-users.
“BAAN” expert system (that is merged lately under SAP) is the software that LAZURDE is applying which I have an access to it, to monitor production progress of all types of orders, special orders, treasury’s stock and the sub-warehouse’s stock (the bag of the salesman).
Efficient inventory control & stock level monitoring - taking into consideration the high value of any none-moving items or any over stock.
ORAS Industrial Contracting Co. is a joint venture between Orascom Group-Egypt & MAS Economical Group-Syria; Oras imports electrical generators & participats in governmental & private tenders.
Mar-1994 June-1997 Managing Director
·Expand the business to meet the demand of other industrial requirements in Syria, such as, Railways equipment by Vossloh Co.- Germany, Electrical Generators by Aries Co.- UK and an exclusive agent in Syria for farms fog-spray machines by Tifa Co.- USA
·The expanded industrial fields reached to have very good international contacts with:
* 20 manufacturers in earth-moving field
* 8 manufacturers in Electrical generators & motors
* 6 manufacturers in cement construction equipment
* 5 manufacturers in pumps industry
·Establish a totally new field of an IT expert system by getting an exclusive agency for distributing BAAN system in Syria, Lebanon & Jordan; BaaN system is being applied already in Boeing, Mercedes, Ford, Nokia, Philips ...etc
·Presented BaaN Intl. System to all VIP manufacturers under the sponsorship of the Chambers of Industry in Syria, Lebanon & Jordan through decent highly skilled presentations
·Attend Intl. fairs to follow-up providing our customers with the latest worldwide technology
·Provide after sales services including the required training & maintenance of the sold equipment
·Full financial responsibility towards the stakeholders of the company about the profit situation of the company through periodical (monthly, biannual & annual) financial reports
·Deliver a fully turn-key projects including installing, training & supervising the warranty maintenance required; such as:
* Turnkey project of an electrical generator of 410 KVA From Aries Co.- UK to the faculty of education in Damascus University
* Turnkey project of many fogging machines of different capacities from Tifa Co.- USA to many municipalities in Syria
* Turnkey project of a loader & a roller to the United Nations Branch in Damascus
Nature of the business of the company:
The ground support equipment department in Damascus airport is responsible for having all ground equipments that serves the aircrafts are ready in high operational situation in order to prevent any failure during serving the aircraft which in turn will prevent any delay for taking off both the domestic & international flights.
1) Feb-1994 to Apr-1995 Duty manager
Missions:
· Assure the standing-by all ground support equipments that will serve the night-shift flights, reporting to the department's manager.
· Reporting any unfamiliar situation about the /300/ vehicles available, such as: ground power stations, towing tractors, ac units, jet starters, ...etc.
· Supervising the afternoon & night shifts technicians.
* Feb-1993 to Jan-1994 as mentioned above I got one year unpaid leave from Syrian Air
Lines to work in Saudi Arabia with Procter & Gamble official representatives.
2) Mar-1992 to Jan-1993 Chief of the repair section
Missions:
· Chief of both transportation workshop branch & ground support equipment workshop branch.
· Supervising the repair, maintenance & operation of the /300/ vehicles available in the airport.
· Supervising 13 engineers + 150 highly skilled technicians.
3) Jan-1989 to Mar-1992 Many Technical positions & missions such as:
· Deputy chief of vehicles affair section.
· Chief of the transportation vehicles branch.
· Head of aircraft's towing tractors line.
· Manager of training course
· Member in the emergency committee.
· Deputy chief of the ground support equipment branch.
· Deputy chief of the transportation workshop branch.
· Performance supervisor.
Nature of the business of the company:
Official representatives of P&G (The best marketing school in the world), the distributors of Tide, Ariel, Pampers, Pantene, Head & Shoulders … etc.
They have huge distribution center that have a very remarkable activity of daily huge trucks loading different types of the above mentioned items.
. Extensive Sales Cources.
· Analytical & periodical reports for the productivity of the main & sub-warehouses & evaluate the performance of it.
· Conduct technical studies about the maintenance of the available equipment & make the technical evaluation for buying new ones such as, trucks & forklifts; in addition to that, study the allocation of these vehicles per warehouse monthly load & take the decisions accordingly.
· Prepare the maintenance periodical schedule for all available vehicles & distribute them among the technicians & the drivers to guarantee applying the instructions properly.
* - I spent one year only due to the end of the un-paid leave that I got from the Syrian Air Lines
Sales & Marketing Courses: 1. Brand Positioning & Product Launching certificates By Institute for International Research – Dubai: Sep-02. 2. Train The Sales Trainer certificate from Jeddah: Dec-98 By Saudi Human Resources Development Corporation. 3. Training course on sales tricks for distributing “Baan” expert system (software) – Damascus: Sep-95. 4. Sales training course according to P&G Int. Standards, Jeddah: Feb-93. 5. Networks Planning & Linear Programming certificates by The Center of the Development of Management & Productivity, Damascus: Apr-91 & Feb-91. Managerial Courses: 1. Four roles of leadership certificate By Franklin Covey international training agency – Riyadh: Feb-01. 2. Effective Communication Skills & Effective Reports Writing certificates in Riyadh: Oct-1997 By Saudi Human Resources Development Corporation. 3. Certificate in English language – by State Planning Commission - Damascus: Mar-92. 4. Ability in languages: Excellent in Arabic - Very good in English - Fair in deutsche. 5. Excellent experience in dealing with computer programs such as: latest windows versions, MS office programs such as Excel, WinWord and PowerPoint. Technical Courses: 1. Certificate from “Hino” co. for repairing, maintain & operating the trucks - Jeddah: Nov-93. 2. Certificate from “Schopf” co. for repairing, maintain & operating the towing tractors – Germany: Oct-90 3. Certificate in AUTOCAD - Arabian Computer Center – Damascus: Mar-90. 4. Certificate in air-conditioning, heating & refrigeration - Damascus Institute for Sciences: Nov-89. 5. Certificate in DOS - Arabian Computer Center – Damascus: Oct-89.