Sr.Digital Marketing Head
Trionix Internet Solutions LLC
Total years of experience :6 years, 7 Months
Key Skills & Qualities:
Pro-actively work with the business to provide strategic and tactical marketing support, including accountability for developing, implementing and reporting digital / social media activity.
•Setting up and managing a social media listening platform to monitor the brand health, user sentiment, level of engagement, top trends/topics and competitor activities
•Updating Clients social network pages (Twitter, LinkedIn, Facebook, Google +, YouTube, instagram ) with engaging content to build awareness and increase online conversions
•Lead digital marketing initiatives from display and media buying, SEO, SEM, email marketing, affiliate marketing and customer acquisition.
•Analyze performance of online initiatives and define strategies to improve awareness, reach and web traffic
•Lead teams responsible for ongoing maintenance of owned web properties as well as development of potential new digital properties and technologies
•Analyze performance of web traffic and provide regular reporting on conversion and campaign effectiveness
•Bring innovative and fresh ideas to the team. Stay abreast of digital marketing trends and technologies and help Clients to leverage best practices
•Manage vendors, technology, budgets and processes
•Work closely with digital marketing and technology teams and manage external digital agencies
•Play an active role in executing broader department priorities, which include the functions of marketing, sales, communications and architecture.
•Played active role as strategy maker for campaigns & Analyzing Big Data Strategy.
•Develop and implement full marketing plan and activity to support a new business area’s marketing objectives.
•Manage relevant implementation plans and budgets.
•Liaise with internal stakeholders/ internal designers / external suppliers to ensure deadlines are met and expectations managed using SOSTAC.
• Setting up and managing a social media listening platform to monitor the brand health, user sentiment, level of engagement, top trends/topics and competitor activities.
• Updating social network pages (Twitter, LinkedIn, Facebook, Google +, YouTube, Instagram) with engaging content to build awareness and increase online conversions
• Engaging with key influencers within the industry to build relationships and help spread our content to a wider audience
• Managing the PPC & RTB display strategy with our central agency to increase lead generation and maximize ROI
• Optimizing the website content for search engines to increase traffic and reduce PPC costs
• Building automated email nurturing workflows to shorten the sales cycle and deliver qualified leads to the sales team
• Managing full end-to-end digital campaigns including; planning, testing, execution, reporting and evaluation
• All digital marketing activities, including acquisition channels (Search, Affiliates, Display, ) conversion, optimization and commercial/promotional planning.
• Liaising with third party digital agencies,
• Responsibility for execution of paid and organic search acquisition strategy.
• Exploring new routes to market, evangelize digital marketing across the business and drive awareness of various campaigns and activity
• Ownership of the analytics process. Working closely with the Head of Marketing you will develop strategies with the company's wider goals in mind.
• Developing and executing robust digital marketing plans in order to drive revenue and the customer experience, through digital marketing channels.
• Working closely with colleagues across the multichannel and marketing teams to ensure activity is aligned to deliver the best experience for the customer and meet the broader business objectives.
• Working closely with the CRM team of clients to ensure that customer data is captured and utilized to drive commercial benefits.
• Weekly/ Monthly reporting on activity to demonstrate attribution, results and returns, and using results for continuous improvement in efficiency of marketing spend.
• Future planning to ensure that the clients have the right resource to hit long term business goals.
• Identifying new business opportunities and developing them to become valued, long term clients.
• Support both prospects and customers in realizing their digital aspirations, by using your knowledge and expertise to align with HRP offering.
• Be the face of HRP, being able to bring the capability and expertise within HRP to prospects and clients, to reassure them that we are the best option for realizing their digital ambitions.
• Understand the digital marketing landscape alongside the broader commercial realities and consider opportunities at a strategic level, for both HRP and its prospects and clients.
• Delivering digital consultancy to prospects and clients that excites and convinces individuals at different levels that we are the agency of choice.
• Own and develop relevant prospects and oversee the successful take up of strategies that Clients recommend. Your contribution will be key to sustaining growth for HRP and you will be central to this
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