محمد باشماخ

Define program goals and objectives while developing a detailed program plan to track progress. Coordinate and communicate with program
stakeholders, team members, and vendors to ensure alignment of all operations with the program plan and goals. Create and sustain program
documentation, including program plans, status reports, and other program-related documentation.

KSB Establishment is a leading IT distributor in Saudi Arabia. The Establishment is dealing with international and local venders for IT Brands (i.e.
Cisco, Aruba, HP, Dell, Microsoft, APC, Vertiv, and many others) to supply the IT market. The Establishment has been in Saudi Market Since 1985,
with wide a range of IT products.

Planned and allocated trade marketing budget for selective brands. Coordinated marketing promotions with key accounts in strategic alliance with
a top-performing sales and marketing team. Tailored Concepts that help the customer grow based on true insights. Contributed to the organization’s
goals and objectives as well as enhanced market share and sales performance.
Selected Contributions:
• Elevated company commercial position and gained a competitive edge by preparing and implementing trade marketing plans for
marketing groups.
• Optimized consumer demand for a product across different channels by directing trade marketing campaigns for marketing groups.
• Improved business processes by performing business reviews & communicating with business partners frequently.
• Developed, supervised, and enhanced procedures to link entire marketing activities with sales team activities.
• Augmented return on investment by designing and controlling trade marketing budget.
• Played a notable role in accomplishing brand objectives in trade channels.

Developed, discussed, and signed contracts with suppliers on mutual terms. Executed multiple functions, such as evaluating marketing groups,
controlling and monitoring stock, placing orders, and setting promotions. Updated inventory and ensured that stock levels were kept at appropriate
levels.
Selected Contributions:
• Ensured timely availability of required resources on a cost-efficient basis by developing profitable relationships with suppliers and
negotiating with them for the best pricing.
• Assessed quality of stock received and escalate any discrepancies to suppliers and management.
• Spearheaded the management of SAR 140M sales marketing group to accomplish business milestones.