Channel Manager (Al Othaim-KSA) & Travel retail
Basamh Trading company
Total years of experience :11 years, 2 Months
• Handling different principles like Goody, Perfetto, SC Johnson, General Mills, Perrier, Al Wzir Oil, Best Mix, & Crunchos.
• Planning tailor made plans with every principle for every channel through different building blocks
• Managing the customers annual Business Development Agreement (BDAs) & negotiation.
• Planning for customers activity and promotional events
• Budget control and project management.
• Helping in achieve account goals and targets.
• Conduct Quarterly Business review Meetings.
• Conduct a monthly Consensus planning
• Deliver the company monthly targets.
• Create credibility, build strong, lasting client relationships and earn the client's trust.
• Prepare and implement a major account sales strategy.
• Managing objectives and plans through a field team.
• Inquires competitors’ new products - listing/introduction.
• Constantly striving toward continuing professional growth Work to improve sales skills, managerial skills, business skills and product knowledge.
• Display Implementation & achieving fundamentals excellence in 202 outlets across the kingdom
• Deploying the company Sales, Customer Service & Account Management methods.
• Follow-up the initiatives Implementation and Sales Fundamentals at the customers’ Stores.
• Managing 5 categories: Coffee, Baby food, Juices, frozen products
• Managing the Category: Expertise and Strategies:
• Leading the internal development of the plans to maintain category competitive edge.
• Identifying key shopper insight.
• Managing trade budget.
• Managing internal cross functional team members.
• Leading internal & external Business Forums.
• Designing different plans for each channel across the kingdom through Building blocks
• Managing a team of 6 employees and a budget of over 9.5 Million USD per year.
• Market Share evaluation through analysing Sell Out data to focus on the weak points and finding opportunity to grow(increasing Downy slots from 5 to 12 per year)
• Proctoring the monthly and weekly category analysis through tracking category progress/competition & identify potential opportunities.(gaining 5% shares from Unileaver )
• Launched a series of market research studies to evaluate the potential of future brand portfolio expansion over the next 2 years
• Optimising & Monitoring budget spending
• Sales planning & target achievement for 2 customers (Othaim KSA ) & (Souq.com)
• Responsible for Business Agreements (MEGA events / Product launch / off shelf activations)
• Align sales management with Sell-In/Sell-out analysis, customer plans and competitors activities.
• Leveraged recent consumer research studies to realign P&G’s brand communication with consumer trends in the region
• Display Implementation & achieving fundamentals excellence in 120 outlets across the kingdom.
• Managing and communicating with 3 Principles across Non-food &Food. (P&G, Clorox, Pringles)