Head of Digital Marketing
Justclean
Total years of experience :17 years, 7 Months
Own the audience development growth strategy. Design, launch and optimize campaigns across multiple online channels (social, display, search) to meet financial and KPI objectives.
• Own annual and quarterly financial targets, budget management and key KPI objectives.
• Lead ecommerce strategy, from demand generation through conversion and optimization, across customer lifecycle and loyalty, website and app experience, marketplaces, analytics, and digital ads
• Collaborate with Operations and Marketing team leads to provide a unified customer experience, and drive sales through integrated customer acquisition initiatives (engagement, conversion, email, partnerships, social media, performance media)
• Own budget, P&L, strategic plan, and evaluate and set KPIs for performance and financials
• Provide leadership within the executive management team, with a focus on customer centricity and brand positioning (Acquisition, Retention, Insight and Analytics)
• Lead the process of strategic and tactical media planning/execution and serve as a team resource for advice and counsel
• Own the suite of internally-built marketing tools and reports, collaborating with the Development team to build upgrades and features to automate workflow and improve visibility into performance.
• Work with the Programming and Editorial teams to develop content strategies to attract and engage our target audiences.
• Select and manage marketing vendors, periodically testing and evaluating new potential partners.
- Manage in-house media buying team of to maximise digital marketing with high impact campaigns. The team provided media buying (on Facebook, Google and local ad networks), influencer relations, landing pages, data capture, stakeholder reporting, sentiment monitoring and social media training.
Brands include (among others):
Starbucks
H&M
Boots
IHOP
P.F Chang's
Shake Shack
The Cheesecake Factory
Mothercare
Footlocker
Pottery Barn
The Body Shop
- Collaborate with cross-functional departments to ensure an aligned execution for the digital plans: IT, Mobile, CRM, etc.
- Increase the ROI through social media and online channels.
- Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies.
- Provide technical support and enhancement inputs to the various digital platforms/channels
Brands: Shake shack, Texas roadhouse, Pinkberry, Pei Wei, P.F.Chang’s, Potbelly, Alforno, Dean&Deluca, PizzaExpress and Cheesecake factory.
- Supporting the business on growing the online presence.
- Develop a Digital Marketing strategy and roadmap for each Brand, including channels framework planning that includes Mobile, Search, Social, and Web strategies.
- Managing the social media channels across Twitter, Facebook, Youtube and blogs. Develop and deliver a wider social media strategy.
- Responsibility for all online marketing tools and techniques including PPC, SEO, Google Adword, SEM, RSS, podcasts, etc.
- Manage our daily e-marketing activity, generating ideas, writing copy, Email campaign planning, creation and implementation, monitoring response rates, Design, maintenance and improvement of ecommerce platforms.
- Helping increase our exposure in paid search, achieve cost efficiencies, monitor competitor activity and manage tactical campaigns.
- Increasing click through, website traffic, recipient engagement, as well as growing our email database.
- Managing email marketing and PPC campaigns and schedules.
- Building online relationships.
- Assisting the marketing team with non-digital projects when required.
- Market Research & Analysis. Review competitors & industry trends and analyze the market behavior.
- Develop insightful, creative and effective strategies and tactics to ensure an effective online and offline presence consistent with brands voice and standards
- Publish news stories, press and investor releases on the web site and intranet, ensuring high degree of consistency and quality.
- Coordinate web projects across departments.
- Maintain a consistent look and feel throughout all web properties
- Manage company-wide email campaigns including distribution list management, email creation and dissemination, and metrics reporting.
- Work closely with the Operations Director and sales manager to set and ensure marketing campaigns achieve budgeted commercial targets
- Assist maintaining and administering the content of various other marketing online tools such as Digital Asset Management, intranet support sites, and collaboration portals.
- Compile, analyze and disseminate web site and intranet usage metrics using Google Analytics.
- Advise Director on the improvement, results, competition and new direction in technology to assist with marketing of the brand.
- Mentors Web Performance Analysts in best practices, project management, data mining and business intelligence gathering/representation.
- Manages regular web quality assurance sweeps and present findings and reports to Interactive Department management and executives.
- Work collaboratively with partners to define and deliver key metrics, dashboards, and related market intelligence programs and solutions.
- Conduct primary research and provide qualitative analysis
- Monitor and track defined competitive trends, assess implications and trends, and integrate learning into overall reputation plan strategy
- Produce relevant market, competitive and audience intelligence to inform the strategic evolution of Global Interactive strategy
- To develop web page infrastructure and application related to pages with more advanced graphics
and features.
- Management of online advertising campaigns such as pay per click (PPC) and cost per action(CPA) campaigns, to achieve optimum ROI (Return On Investment) for individual active search terms for each of the major search engines.
- Conduct weekly meeting with existing and new clients to make presentation about new brands and technologies and the importance of new products, Proper follow up for clients (Account Management).
- Monitor, improve, and update the performance of Awan Web sites.
- Design, develop and implement comprehensive annual sales plan that supports the sales objectives of the organization and exceeding customer’s expectations.
- Perform a variety of technical tasks to make sure that a Web site works properly and can be accessed quickly by as many people as possible.
- Develop layout and content strategies for the Awan newspaper website, working with branding and marketing specialists as required.
- Responsible for the Configuration, maintenance, and support of Web servers.
- Analyze website traffic, usages statistics and provide a monthly report/quarterly review
- Make sure the Web site must be secure enough that the client can control who has access to confidential files.
Website Designer and Internal Sales Executive