Creative Director
Kalium Group
Total years of experience :9 years, 9 Months
I have joined Kalium Group to work as the creative director as part of the marketing department. The role includes managing a design/photography team and will focus on all of the creative requirements for Kalium and all of its affiliated companies including Aesthetica, Dermalase and others under their umbrella.
As a team we developed both functional and creative ideas that adhere to the graphic design standards and ensure continuity, high quality, and a clear, consistent identity.
As a creative director, I effectively reinforced the creative requirements of the Group by liaising with the Marketing Managers and coordinating with other Sales Managers & Department Heads. I also oversaw and ensured all creative tasks are discharged properly in terms of quality and timely completion.
Responsibilities include:
■ Creating cutting-edge design
■ Devising creative strategies
■ Devising creative and conceptual ideas
■ Managing a team of designers
■ Overseeing the design and layout of the marketing collateral
■ Improving quality control procedures
■ Finishing art and pre-press of files
■ Print quality check and overseeing the printing process in terms of quality, price and timely deliveries
■ Ensure that artwork & designs for all articles are in compliance with the MOH
■ Handle the requirements for creative outsourcing when required
■ Setup management operating procedures
■ Detailing tasks to be completed for myself and delegating
■ Reporting directly to the Managing Director
I worked at Landmark Group under the Home Centre Concept as a creative manager. The role included managing a design team that focused on the restructuring and redesign of the organization and its new identity - an identity partly formed by the look of its printed materials, stationery, website, etc. I worked on many projects including crafting a visual identity for some of the stores departments, a creative new template for the pricing tags, posters and banners, and applying new packaging identities to the selected department in the stores. I also over saw the printing the process, and managed the pre-press/post-press quality control.
Responsibilities include:
■ Devising creative strategies
■ Devising creative and conceptual ideas
■ Managing a team of designers
■ Overseeing the design and layout of the marketing collateral
■ Improving quality control procedures
■ Finishing art and pre-press of files
■ Print quality check and overseeing the printing process
■ Creating cutting-edge design templates
Switch is a specialist custom-content house. Based in Dubai, Qatar and Singapore, the company produces everything from newspapers to magazines, microsites to e-newsletters. The content is reader-driven, intrinsically valuable and designed to generate a measurable response in print and online, for some of the world’s best-known brands.
Responsibilities include:
■ Devising creative strategies for major international clients such as the Qatar Foundation, Dubai World Trade Centre, Jumeirah Group, The Address Hotels + Resorts, InterContinental Hotels Group, Dubai Airports, Audi Middle East, Abu Dhabi Commercial Bank and Abu Dhabi Commercial Properties
■ Devising creative and conceptual ideas
■ Managing two senior designers
■ Overseeing the design and layout of magazines, newspapers, books, advertisements,
brochures, flyers and marketing collateral
■ Working closely with editors to develop design ideas, concepts and flatplans
■ Improving quality control procedures
■ Finishing art and pre-press of files
■ Print quality check and overseeing the printing process
■ Designing digital templates for client websites
■ Designing logos and brand identity for new clients
■ Pitching for new projects and creating cutting-edge design templates
At Four Communications, I worked with some of the industry's biggest clients on everything from full-brand development through to advertisements, annual reports, posters, brochures, leaflets and stationery. My work as an in-house designer includes projects for clients such as Meed Magazine, Department of Transport (DOT Abu Dhabi), Abu Dhabi Finance and many others.
Responsibilities include:
■ Designing and laying out advertisements, brochures, flyers and marketing collateral for multiple clients
■ Finishing art and pre-press of files
■ Devising creative/conceptual ideas
■ Designing logos and brand identity for new clients
■ Design logos and brand identity for clients
■ Pitching for new projects and clients and creating design templates (look and feel) with cutting-edge design ideas and contemporary fonts.
Speed, quality, communication and innovation set Wind International Group apart from the rest of the industry. I worked with the media group to produce podcasts and creative ads for its satellite channel, website and radio.
Responsibilities include:
■ Designing advertisements, brochures, flyers and marketing collateral for the company
■ Creating digital flash banners for the company’s TV station and website
■ Uploading media content on servers
■ Assisting production team on shooting and editing content
Sales representative and customer service advisor
Transferred from AUS in 2005.
I transferred to AUD my credits and graduated from AUD.