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Mohammad Qasim, Dept. Lead - Digital Marketing & Communications Specialist

Mohammad Qasim

Dept. Lead - Digital Marketing & Communications Specialist·ACE Trades and Technical Institute

Canada

Master's degree, Marketing

Work experience

Total years of experience: 6 years, 3 months

Dept. Lead - Digital Marketing & Communications Specialist

April 2025 - August 2025

ACE Trades and Technical Institute

Surrey, Canada

April 2025 - August 2025

• Lead the marketing department, overseeing daily marketing objectives and program execution.
• Developed and tracked marketing collateral for campaigns, ensuring alignment with program goals.
• Managed Meta/Google paid ad campaigns, investing over $4000 monthly to generate quality leads.
Company industry:
Training & Education Center

Digital Marketing Program Instructor

May 2024 - April 2025

Excel Career College

Surrey, Canada

May 2024 - April 2025

• Delivered digital marketing courses and strategies to over 100 students.
• Taught SEO fundamentals, including keyword research and content optimization.
• Provided dedicated student support, resulting in higher satisfaction and academic performance.
Company industry:
Training & Education Center

Marketing & Communications Coordinator

December 2022 - December 2023

ICONIX Waterworks

Langley, Canada

December 2022 - December 2023

• Created and managed a company-wide newsletter, improving employee engagement and communication.
• Designed graphics for social media and website content, enhancing visibility and brand consistency.
• Aligned content with strategic objectives and improved communication through online surveys.
Company industry:
Retail & Wholesale

Marketing Coordinator | Video Specialist

January 2019 - October 2022

University Canada West

Vancouver, Canada

January 2019 - October 2022

• Key contributor to social media growth from 30, 000 to 72, 000 and achieving 2 million Giphy views.
• Managed social media inquiries using Sprout Social, directing digital 10-15 leads to the sales team daily.
• Coordinated events with directions to social media coordinator for content creation.
Company industry:
Higher Education

Education

University Canada West

January 2020

January 2020

Master's degree, Marketing

Canada

The Open University

January 2017

January 2017

Bachelor's degree, Business Studies

United Kingdom

Skills

BRAND AWARENESS

Intermediate

ASANA

Intermediate

BRAND MANAGEMENT

Intermediate

CONTENT CREATION

Intermediate

CUSTOMER RELATIONSHIP MANAGEMENT

Intermediate

DIGITAL MARKETING

Intermediate

GOOGLE ADS

Intermediate

GRAPHIC DESIGN

Intermediate

MARKETING

Intermediate

TRELLO

Intermediate

Training and Certifications

Certifications
Digital Marketing Certification
AI Powered Marketer