District Sales Executive
DSE
Total years of experience :6 years, 7 Months
District Sales Executive (DSE) April 2013 to June, 2014.
Adani Wilmar Ltd. (Fortune edible oils & Foods)
Project Coordinator July 2012-Feb 2013.
Al-Sadhan Trading Company. (Riyadh, KSA)
Sales Coordinator Sept 2010- April 2012
Utmost Electronics (Dubai, UAE)
Reliance Life Insurance May2007 - Apr 2010
Sales Manager
• Involved in sales, marketing and customer acquisition while organized promotional events to acquire commercial business and attain set goals consistently.
• To deliver sales fundamentals of distribution, merchandising, shelving and pricing at the market place for the assigned territory outlets, achieving monthly volume & value set targets.
• Defines and develops territory coverage plans per set and agreed daily journey.
• Distribution, shelving, pricing and merchandising per assigned territory.
• Uses and places available Point -of-Sales materials properly and effectively.
• Ensures the products stored in good condition and any factor (s) affecting the quality of products should be reported immediately to Senior Manager.
• Handling FMCG products & Conduct market analysis to get a fair idea of the latest market trends and the competitor moves ahead to achieve market share metrics by providing appropriate product mix & pricing strategies.
• Make fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer Analysis, Competitive Analysis, and Industry Analysis
• Develop and drive marketing communications through market requirements, Product positioning & collaborating with product team to ensure that marketing plans are synced with projected releases
• Involved in trade budgeting, planning & implementation of trade schemes and managing discount budget
• Ensure equitable distribution & availability of stocks across assigned sales territory.
• Coordinate with Senior Manager.
• Ensure maximum visibility & availability of products.
• Achieve distribution, display and sales objective within time and policy frame work.
• Maintain the store SOP.
• Control product shrinkage and loss prevention.
