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Mohammad Salam, Product Manager, Trauma Division, KSA

Mohammad Salam

Product Manager, Trauma Division, KSA·Smith & Nephew

Saudi Arabia

Master's degree, Biomedical Engineering

Work experience

Total years of experience: 16 years, 8 months

Product Manager, Trauma Division, KSA

January 2019 - Present

Smith & Nephew

Riyadh, Saudi Arabia

January 2019 - Present

Product Manager, Trauma Division, KSA

Duties:
• Develop and execute annual marketing plan for Trauma Division which includes
market share analysis, product positioning, pricing strategies, placement strategy,
educational events, budget requirements.
• Acquire and analys market data by working closely with sales team and market
visits to define market requirements/dynamics, product mapping, new product
launches, competitors’ behavior.
• Develop product launch plans including: regulatory requirements, product
positioning, educational activities, sales team training.
• Identify, develop and maintain relationships with KOLs in Trauma.
• Provide sales training on differentiators, competitors and tools.
• Develop, coordinate, and execute educational events for customers. Participate in
development of tradeshows and 3
rd party conferences content and activities.
• Provide cross-functional support within marke

Company industry:
Medical & Healthcare Equipment
Job role:
Marketing and PR

Associate Product Manager, Trauma Division, KSA

June 2017 - December 2018

Smith & Nephew

Riyadh, Saudi Arabia

June 2017 - December 2018

Duties:
• Develop and execute annual marketing plan for Trauma Division which includes
market share analysis, product positioning, pricing strategies, placement strategy,
educational events, budget requirements.
• Acquire and analys market data by working closely with sales team and market
visits to define market requirements/dynamics, product mapping, new product
launches, competitors’ behavior.
• Develop product launch plans including: regulatory requirements, product
positioning, educational activities, sales team training.
• Identify, develop and maintain relationships with KOLs in Trauma.
• Provide sales training on differentiators, competitors and tools.
• Develop, coordinate, and execute educational events for customers. Participate in
development of tradeshows and 3
rd party conferences content and activities.
• Provide cross-functional support within marketing and across the organization to
coordinate and optimize marketing efforts.

Company industry:
Medical & Healthcare Equipment
Job role:
Marketing and PR

Trauma Product Specialist

November 2014 - June 2017

Smith & Nephew

Riyadh, Saudi Arabia

November 2014 - June 2017

Duties:
• Provide surgeons and OR staff with Clinical/Technical support intraoperatively
• Support the development and execution of the sales plans.
• Increase the number of cases with current and potential surgeons.
• Build strong relationships with key surgeons and OR staff.
• Meet assigned targets for profitable sales growth.
• Conduct product presentations, workshops and training as needed
• Assist surgeons in the pre-op planning and post-op calculation of the TSF

Company industry:
Medical Clinic
Job role:
Sales

Biomedical Engineer (Freelance)

October 2012 - November 2014

Galien Medical

Beirut, Lebanon

October 2012 - November 2014

Duties:

Biomedical Service Engineer

- Maintenance of Orbis 1 & 2 medical equipment from Paxman Cooper UK, and other medical equipment (infusion pumps, syringe pumps, patient monitors, etc...)
- Technical consultation

Company industry:
Medical Clinic
Job role:
Engineering

Biomedical Engineer

September 2012 - November 2014

Bchamoun Speciality Hospital

Lebanon

September 2012 - November 2014

Duties:

• Provide technical expertise to the Hospital administration.
• Provide planned preventive maintenance on medical equipments, devices and instruments.
• Responsible for attending to the daily routine works on calibration, repair and maintenance, servicing of all types of basic medical equipment.
• Conduct repair and maintenance of hospital equipment.
• Training of end user on prevention, care and operational guidance of medical equipments, devices and instruments.
• Coordinate installation, servicing, preventive maintenance and training of staff with contractors.
• Manage the stock of spares for all the medical equipments.
• Responsible for keeping records of obsolete medical equipments, devices, instruments, hospital equipment in coordination with the central medical store.
• Carry out quality inspection of general equipments.
• Carry out installation and commissioning of general medical equipment.
• Carry out safety procedures as per standard.

Company industry:
Medical Clinic
Job role:
Engineering

Physics Instructor

February 2013 - June 2013

Global University

Beirut, Lebanon

February 2013 - June 2013

Instructor at Global University teaching Physics 203 (Physics for Physiotherapy).

Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Sales and Service Engineer

January 2010 - September 2012

Scorpion Medical

Beirut, Lebanon

January 2010 - September 2012

Duties:
- Service Engineer
• Inspection, installation and servicing of medical equipment
• Scheduling and managing preventive maintenance and ongoing checkups
• Managing initial complaint calls from customers
• Managing service department organization and work flow
• Follow up with customers’ satisfaction
• Investigate defective product claims

- Sales Engineer
• Initiate relationships with new customers
• Develop long-term working relationships with clients
• Provide pre-sales technical assistance and product education
• Prepare reports for management
• Prepare quotations and tenders
• Coordinate sales projects
• Provide technical support for other sales personnel

Areas of Expertise:
Service:
• Steam Sterilizer
• Automatic Film Processor
• ECG
• EMG

Salse:
• pH Meter
• Manometer
• Urodynamic
• Speech and Voice disorder products
• Stroboscopy

Other products:
• Mobile X-ray
• Ultrasound
• Ventilators
• Surgical Instruments
• X-ray accessories
• Disposable Items

Company industry:
General Engineering Consultancy
Job role:
Engineering

Training Biomedical Engineer

October 2009 - January 2010

Zahraa Hospital

Beirut, Lebanon

October 2009 - January 2010

Training on all medical equipment installed in the hospital

Company industry:
Other Healthcare Services
Job role:
Engineering

Education

Lebanese International Unversity

July 2011

July 2011

Master's degree, Biomedical Engineering

Lebanon

GPA (point): 3.08 out of 4

GPA (point): 3.08 out of 4

Graduated top of my class

Lebanese Internationa University

July 2009

July 2009

Bachelor's degree, Biomedical Engineering

Lebanon

GPA (point): 2.95 out of 4

GPA (point): 2.95 out of 4

Graduated top of my class

Skills

Surgical Instruments
Expert
Surgical Instruments
Expert
Biomedical Engineering
Expert
Biomedical Engineering
Expert
Pre sales Technical Support
Expert
Pre sales Technical Support
Expert
Equipment Maintenance
Expert
Equipment Maintenance
Expert
Medical Equipment
Expert
Medical Equipment
Expert
Highly computer literate
Expert
Highly computer literate
Expert
AutoCAD
Beginner
AutoCAD
Beginner
Organaisation
Intermediate
Organaisation
Intermediate
Fast Learning
Expert
Fast Learning
Expert
Creative problem solving abilities
Intermediate
Creative problem solving abilities
Intermediate
Surgical Instruments
Expert
Surgical Instruments
Expert
Biomedical Engineering
Expert
Biomedical Engineering
Expert
Pre sales Technical Support
Expert
Pre sales Technical Support
Expert
Equipment Maintenance
Expert
Equipment Maintenance
Expert
Medical Equipment
Expert
Medical Equipment
Expert

Languages

Arabic

Expert

English

Expert

German

Beginner

Memberships

Order of engineers and architects - lebanon

Member

June 2012

Training and Certifications

Training
Training on all medical equipment installed in the hospital
Zahraa Hospital
Oct 2009
Quality training program in Quality Control & Health Management
Qualimed
Jul 2009