Emirates Transport –HQ Senior Marketing Executive (Dec 2013 – Present)
Emirates Transport
Total years of experience :13 years, 1 Months
Reporting to the Corporate marketing-Head, handling the special projects which relates to Emirates Transport Business Centres - Responsible for Managing Marketing, advertising and promotional activities. And measuring, enhancing, and enrich the position and image of a Emirates Transport through various goals and objectives.
Managing the business development projects and Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures.
Managing the Marketing Project Elements of various project portfolios, working closely with stakeholders as the marketing liaison Create, develop and execute compelling marketing campaign plans using all types of channels.
Developing, implementing and managing events Developing, implementing and managing events. Conferences, liaising with clients at a high level & managing relationships with sponsors
Maintaining a calendar of events for effective long term planning & management. Supervising & coordinate the activities of personnel, subcontractors & vendors.
Continuous market researches on the changing trends and behaviours in the local and regional market, competition analysis, and SWOT analysis aligned with the corporate strategies.
Developing and implementing creative marketing strategies that will make an impact, support the brand and drive sales and online traffic.
•Coordinate and supervision promotions during on ground broadcast (Provide full support to the broadcaster during the broadcast on air
•Coordinate on ground branding
•Keeps promotional materials ready by coordinating requirements with graphics department;
•Execute online marketing campaigns and publish write ups on blogs and social media.
•Coordinate sales and station promotional activity outside the station
• Execute outside activities at concerts, programming events and client appearances
• Execute assigned events, promotional activities and special projects; coordinate all aspects of events including vehicles and equipment; prizes/give-away;; print advertising and the physical appearance; attend the events to manage on-site execution.
•Brief creative team on advertising requirements and work closely with production team to insure materials are executed according to deadlines.
•Update Marketing Database and Marketing Promotional Calendar as promotions are added and changed.
•Working with sales and programming and engineering staffs in creating client-station promotional ideas
• Provide prompt and effective customer services.
• Promoting Australian Universities and setting different marketing campaigns
• Conduct industrial and market survey.
• Build and strengthen good rapport with customers.
• Provide timely marketing reports as specified & requested by management.
• Be responsible for execution of marketing plans and promotional activities including all events / exhibitions /ad-hoc projects as set by management.
• Manage full process of Marketing cycle client recruitments, consultation and customer service.