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Mohammad Yasa, Marketing Analyst

Mohammad Yasa

Marketing Analyst·Infosight Consultants

United Arab Emirates

Bachelor's degree, Electrical Engineering

Work experience

Total years of experience: 2 years, 6 months

Marketing Analyst

November 2024 - Present

Infosight Consultants

Bengaluru, India

November 2024 - Present

• Gathered business requirements and translated them into structured data inputs aligned with smart infrastructure and Green Building
standards.
• Supported ELV project analytics using data pipelines, ensuring data modeling and KPI tracking for the operations
• Performed ETL and SQL-based data cleaning on 100+ records, improving forecasting accuracy and reducing project planning delays.
• Built 5+ interactive Power BI dashboards using DAX formulas, enabling real-time KPI tracking and executive reporting, which
improved bid performance visibility by 10%
• Optimized Excel tools with VBA, macros for data tasks; created live PnL, position sheets, reducing processing time by 70%.
• Applied exploratory data analysis (EDA), market segmentation, and business insights generation to target sustainability focused GCC
sectors.

Company industry:
Business Consultancy Services

EdTech Consultant

January 2024 - October 2024

AccioJob(YC W19)

Gurgaon, India

January 2024 - October 2024

• Exceeded monthly sales targets by an average of 105%, generating ₹10L+ in additional revenue through market analysis.
• Conducted quantitative analysis of sales output and market feedback to inform strategic rollouts and enhance revenue optimization.
• Analyzed sales data and market feedback to drive data-informed rollout strategies and optimize revenue.
• Managed and analyzed lead data using advanced Excel functions (VLOOKUP, PivotTables, Data Validation) to improve reporting
accuracy and market segmentation.

Company industry:
Training & Education Center

Data Analyst Intern|

January 2024 - January 2024

PSYLIQ

New Delhi, India

January 2024 - January 2024

• Implemented data-driven product enhancements, increasing repeat purchases by 15% and boosting customer satisfaction.
• Worked on large datasets using MySQL Workbench, performing CRUD operations to perform extraction and modelling 50+ datasets.
• Built Power BI dashboards to visualize key metrics and deliver clear, actionable insights for business queries.
• Analyzed data trends and patterns to solve real-world queries related to pharmaceutical and fintech user data.
• Participated in weekly discussions to present progress, troubleshoot challenges, and align on next steps.

Company industry:
IT Services

Summer Research Intern

January 2023 - January 2023

National Taiwan University of Science and Technology (NTUST)

Taipei, Taiwan

January 2023 - January 2023

• Designed a 2-stage operational amplifier with 60dB gain.
• Projects focused on designing RF integrated circuits using MOSFET transistors on Cadence Spectre software.
• Gained insights in creating D latches, logic gates, 2/3 frequency divider circuits, and half adder circuits as well as including the
schematics and complete layouts.

Company industry:
Scientific Research & Development

Education

Delhi Technological University

January 2024

January 2024

Bachelor's degree, Electrical Engineering

India

Skills

BUSINESS REQUIREMENTS
Intermediate
BUSINESS REQUIREMENTS
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
DATA PIPELINES
Intermediate
DATA PIPELINES
Intermediate
ELECTRICAL ENGINEERING
Intermediate
ELECTRICAL ENGINEERING
Intermediate
EXTRACT TRANSFORM LOAD ETL
Intermediate
EXTRACT TRANSFORM LOAD ETL
Intermediate
GREEN BUILDING
Intermediate
GREEN BUILDING
Intermediate
IT INFRASTRUCTURE
Intermediate
IT INFRASTRUCTURE
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate