Retail Channel Manager
htc
Total years of experience :22 years, 2 Months
Retail Channel Management, Development and Growth
◾ Develop and integrate retail strategy with that of overall Sales & Distribution strategy
◾ Develop a criteria for signing up and grading retail players
◾ Oversee updated database of retail participants and monitor for integrity
◾ Ensure retail participants are equipped with knowledge of products for seamless exchange with the ultimate consumers
◾ Identify training needs and implement training interventions with support of HR learning and development
◾ Ensure retail channel provides optimal visibility for HTC brand with the outlets portraying the look and feel
◾ Ensure retailers provide positive subscriber experience at point of purchase
◾ Initiate trade promotional activities to achieve push and pull effects
◾ Implementation channel reward and recognition initiatives
◾ Ensure optimal territorial coverage by field personnel
◾ Build and maintain relationship with formal retailers and drive relationship building initiatives by field teams
◾ Ensure resolution of retailer queries and complaints
Channel performance Management and Monitoring.
◾ Develop evaluation and performance criteria of retail sales
◾ Allocate sales targets and monitor performance
◾ initiate plans to facilitate target achievement
◾ Monitor channel profitability
◾ Performance of channel demand planning for optimal product availability
Involvement in the general day-to-day business operations, (16 staff reports, including 2 team leaders) such as personnel, evaluation, compiling monthly/weekly written reports and sales figures, client presentation, data collection, data analysis.
- Instrumental in making this account one of the largest in the company.
- Trained staff to deliver excellent data collection skills, customer service and trainers to train.
- Increased profits by developing new accounts and other services with Samsung.
- Increased profits by acquiring new accounts like Cadillac and Liberty.
Representing the company in all the events, exhibitions and seminars in the GCC for the financial markets and Media events. Supervising the performance of staff involved in sales, marketing, data analysis and data collection. (20 staff reports, including 4 managers)
- Trained staff to deliver excellent customer service, sales of financial products, development of the website.
- Instrumental in making this sole business into a very successful business, with a turnover of 3 million in 2008 - 2009 (during crisis time).
- Sold and advised on financial products
- Met all monthly sales targets within year-on-year budget
- Ensured customer satisfaction by maintaining after sales service and effective follow up.
- Conducting the market research and creating new business leads, expanding the business to new markets and fields.
- Follow up with all advertizing agencies in the region.
- Planning for all of the clients to match their campaign budget and reaching their goals.
- Supervising the retention team for the website subscriptions renewal and customer service.
- Creating promotions to attract new subscribers.
- Responsible of the bank sector for providing information and database by presentation and training.
- Leading the Retention Team for the region “Middle East, GCC” with retention percentage of over 65%
- Grew the category by 47% against comparable market growth of 28% in phone volume whilst growing the margin by 12% points during the same period, reviving the company's mid tier offer.
- Created product briefs and originated product programs.
- Participated in the first R&D site capacity plan that increased predictability and efficiency
- Guiding the team through modeling.
- Handling complaints and problem solving.
- Preparing training materials and presentations.
- Creating campaigns for increasing sales and revenue in direct coordination with the Marketing Dept.
- Opening new corporate accounts.
- Planning yearly sales plan based on sales forecast.
- Achieving the highest retention and sales number in Showtime.
- Managing a local team that leads the implementation, go to market / in market management and end-of-life for aluminum kitchens more advanced devices such as wooden kitchens
- Taking and managing plans from conception, development, market entry and price / position strategy through the whole product life cycle.
- Repeat business result year end 2002 @ 15%
- Initiated a Quality Assurance "Quest for Excellence" programme
GPA 3.6 extra advances courses taking with honors degree Management and book keeping