Regional Sales Manager
Petromin Corporation
مجموع سنوات الخبرة :13 years, 3 أشهر
1: Responsible to deliver targets mainly pertaining to bottom line, top line and customer count.
2: Managing a team of 6 managers and two support function executives directly reporting to me,
This team is managing over 250 personnel deployed on 66 Petromin express stations.
3: Managing turnover of over SAR 70 MN per annum by selling wide range of SKUs and services.
4: Network development - Commissioned 15 new outlets in key locations.
5: Inter departmental coordination for smooth operations.
6: Involvement in recruitment of area & station level management.
7: Identifying potential pockets, negotiating locations and feasibility forecasts to assist the network
team in the expansion of the PE footprint.
8: Implementing and coordinating new business initiatives for tire business brand “Revolve” and
periodic maintenance services of “Nissan, Hyundai, Toyota & KIA Vehicles”.
9: Plan and execute localized budgeted marketing campaigns, to generate brand awareness and trial, leading to an increased customer base.
10: Conducting monthly business reviews, training sessions to improve KPI objectives and to assess
staff competencies and achievements for their appraisals.
11: In addition to the above responsibilities, I have brought the focus of the top management in the
following strategic areas of interest:
•Customer loyalty.
•Cannibalization - This helped in reducing the CAPEX and the OPEX.
•Customer retention programs.
•Consumer behavior analysis.
•Competitive analysis.
Key Achievements:
•Increased the network by 30%, top line by 57%, bottom line by 41% and customer base by 46%.
•Reduced the rents of the stations by 21%.
•Increased customer loyalty by 15%.
•Improved the Pack to Bulk from 39% to 51%, Own Oil from 71% to 92% & Synthetic from 17% to 29%.
•Was the key focal point from Petromin Express in achieving a FIVE STAR RATING for EFQM (European Foundation for Quality Management).
Job Responsibilities:
•Deliver sales & customer count at the Petromin Express stations.
•Ensure the availability of stocks, in accordance with stock cover days.
•Ensure the implementation of SOP at the stations.
•Manage all issues pertaining to the staff at the stations.
•Manage the book keeping & distribution of all expenses & incentives incurred or achieved at the
stations.
•Manage customer complaints & back jobs.
•Derive initiatives & implement them.
•Assist the Network Team in the expansion of the PE footprint.
Key Achievements:
•Achieved customer & sales targets, by conducting various activities:
•Designing marketing material.
•BTL activities.
•Incentivizing the staff to sell various services.
•Revamping outlets to increase footfall.
•Ensured the closure of 95% complaints with in a span of 48 hours.
•Conducted monthly meetings with the staff, coaching them on;
•Sales & Customer Service.
•Basic MS office skills.
•Selling techniques.
Organization: Cameron Stephens Mortgage Capital Ltd. (Jan 2012- June 2012) Toronto, Ontario
Title: Credit Analyst
• The overall focus of this role was to assist the production group with underwriting loan transactions. The major functions of the underwriting process involved financial statement analysis, market analysis, risk analysis, and preparing and applying appropriate financial models to all of our deals. Through financial statement analysis we would determine the financial strength of the borrower and through proper market analysis we would determine the potential for certain real estate products in the market. The above mentioned factors were the corner stone of getting any Deal approved for funding.
• In addition to the above I also assisted the production group with preparation of loan documentation for the Funding Department, ensure adherence to the Organization's Anti Money Laundering Program and "Know Your Customer" requirements and guidelines, preparation of loan amendments, extensions and renewals.
• I was also expected to enhance group relationships by providing prompt and courteous service to the existing client base. On the other hand internally I maintained a close and synergetic relationship with the Funding Department to ensure that a strong working relationship is established
• Setting and adjusting customer credit limits based on market risk factors and payment history was a challenging aspect of this role which I handled efficiently. I took appropriate action (approval, decline, credit support etc.) as directed by senior credit group staff and updated system records to reflect such actions.
• In this role of a Credit Analyst I participated in the implementation procedures and processes to measure, monitor and control counterparties credit risk impacting the Organization and its business partners.
Organization: CS Financial (Aug 2011-Dec 2011) Scarborough, Ontario
Title: Financial Customer Service Representative
• Assisted customers with retail financial services and offering such products as short term loans, cheque cashing, money transfer, Credit Cards & bank accounts.
• I was accountable for all cash and negotiable items in the branch.
• Reconciled MasterCard, debit card, loan and cheque cashing transactions.
• Compiled reports, spreadsheets, letters, presentations, charts, graphs as required.
• Met financial objectives by attracting new business and retaining the existing client base.
• Administered the store's cash controls by ensuring balancing and deposits daily.
• Undertook Compliance training (example: Anti Money Laundering)
• Took appropriate actions on collection processes on delinquent and other problem accounts.
• I participated in the Organization of Branch filing systems.
Organization: First National Financial LP (Dec 2007 - Sept 2009) Toronto, Ontario
Title: Commercial Mortgage Administrator
• Major functions that were within the scope of my position included Annual financial Reviews, Payments, Holdbacks/Reserves, Insurance, and Document Management. I was also responsible for arranging Discharge of Mortgage documents, processing of Condominium consents, verifying Final Legal Documents and other security documents related to borrower's request. I was to ensure that all supporting documents and conditions have been satisfied prior to the actual discharge of mortgage.
• I monitored monthly reports of expiring PPSA (Personal Property Security) registrations and carried out renewals when necessary. On a daily basis I updated information on the system (Plexus Optimus Software) regarding mortgage administration.
• Attended to client, broker and solicitor queries in a courteous and timely manner on a daily basis. Basically making sure that excellent customer service was provided across all means of communication to all clients (borrowers, solicitors etc)
• Frequently followed-up with stakeholders with respect to outstanding documentation as well as other matters of importance.Communicated with solicitors regarding the preparation and execution of various mortgage documents.
• Attended staff meetings on a regular basis in which various developments were discussed. I was expected to provide updates regarding the status of problem accounts and other issues as well during such meeting.
Masters in Business Administration (MBA) Sept 2011 University Canada West. Vancouver, British Columbia. Canada
Bachelor of Business Administration in Finance (BBA Honours) April 2007 University of Guelph. Toronto, Ontario. Canada
Advanced Diploma in Business Administration- Specialization in Finance April 2007 Humber Institute of Technology and Advanced Learning. Toronto, Ontario
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