Mohammed Souktani

Diagnosed that manual WhatsApp coaching capped revenue at the coach's personal hours — designed a two-tier product
strategy (premium platform + lower-cost self-coaching community) to unlock scalable recurring revenue
● Led the full go-to-market: content strategy, masterclass funnel, and email sequences — generating $12K in the first 24
hours
● Built major parts of the platform hands-on using AI-assisted development (Claude Code, Codex, Firebase, Stripe) — covering
work that would typically require a separate developer and designer
● Left a salaried team-lead role and relocated to Dubai to run this launch; now manage the Discord community, retention,
and feature iteration based on member feedback

Managed and coached an inbound sales team; qualified incoming leads through CRM workflows, maintaining call quality
and response times under high volume — sharpened messaging and lead-to-conversion process design
● Left by choice in May 2026 to relocate to Dubai and lead the BioZackTeam 2.0 launch full-time

@iamecedemirci: grew 7K to 20K followers — growth ignited by a single reel that reached 1M views
● Coach Zack (@medzack): 85K to 110K organic growth — built the content system and conversion path that turned
followers into paying coaching clients
● Scripted reels for Coach Zack and other influencers, with multiple reels reaching 200K - 1M+ views
● Patisserie Karima: grew Instagram 1K to 18K (+1700%) for a local business
● Built personal brands for Moroccan influencers — positioning, content identity, and growth strategy for the MENA market
(Arabic-language)
● Dubai: directed content, advised influencers on their businesses, negotiated and delivered brand-deal projects (Autodrome
Dubai), and built an e-commerce brand end-to-end (sourcing, packaging, identity, ICP)
● Worked on-site with clients on e-commerce and content projects in UAE, Thailand, and France, alongside remote work for
clients in Morocco, Belgium, Spain, and Turkey

Built an Instagram strategy and a 12-university benchmarking deck for leadership
● Ran Google/Meta Ads with AI-generated copy, reaching 12-14% CTR
● Curated the content archive from 900 to 100 reusable assets (-89%), cutting the team's asset-search time and standardizing
naming for reuse

● Launched a store with $0 ad spend using an AI-assisted workflow — 500+ organic sales in ~8 weeks, 5.0/5 rating

● Handled 200+ student cases per intake; led a 3-person team and built a multi-city onboarding tracker to hit tight deadlines