Total years of experience :16 years, 3 Months
implemented supplier performance management program.
• Implement a training plan to build and develop skills within the team
• Manage contracts and relationships with the suppliers and content providers.
• Accountable for meeting and prioritizing own targets/deadlines, SLAs, and Key performance indicators
• Provide coaching and support to help achieve performance expectations
• Provide information to the manager on work accomplishments, individual/team challenges
• Lead team meetings and contribute to specialist / technical areas
• Report process dashboards on various performance metrics internally to the manager
• Ensure an ‘MTN centric’ and ‘partnership approach to develop strong relationships with other
Ooredoo
Content and Digital Marketing Manager/ IPTV & OTT Marketing and New Business
Muscat, Oman
The purpose of this role is to lead the development and implementation of strategies and marketing campaigns for
allocated Home Entertainment New Release and Catalogue TV titles across both physical and digital platforms.
Key Responsibilities:
• Develop, manage and execute the strategy to license the desirable content For OTT and IPTV platforms
from Major or independent local players. (Western, Arabic, Asian).
• Lead the delivery of the IPTV and Video content roadmap by securing key content partnerships with content
partners, media houses, VOD partners, and OTT providers.
• Lead the development and implementation of content marketing strategy for all content and video on TV,
VOD, and all digital platforms.
• Be an innovator within social media, finding new ways to engage and disrupt TV/OTT and Video viewers to
Ooredoo’s TV and Content services portfolio.
• Coordinated with team members and ensured successful online and offline marketing campaigns.
• Maintained all competitor activities and critical developments in the industry.
• Grows and expands company social media presence into new social media platforms, plus increases
presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram; creates and
implements a social media marketing plan and editorial calendar.
• Evaluated all online marketing initiatives and ensured compliance with optimal quality standards.
• Performed research and maintained all digital developments for channel managers.
• Work closely with TV and the content team at Ooredoo group to align sourcing strategies.
• Present marketing strategies and plans to sales and customers on priority content with opportunities to
maximize adoption.
• Responsible for defining the TV and Video Content portfolio and working on acquisition, management, and
operations of content services within the TV and Entertainment function.
• Recommend deal structuring and lead the negotiation with external vendors and content owners on
content sourcing deals.
• Lead commercialization of OTT content and video services by leveraging partnership opportunities.
• Responsible for modifying the content portfolio on existing products and services to ensure they remain
relevant to customers’ requirements during their lifetime (Product Lifecycle Management).
• Responsible for creating and managing an annual content roadmap linked to events and customer interests.
Develop, manage and execute a strategy to license the desirable content For OTT and IPTV platforms from
Major or independent local players. (Western, Arabic, Asian).
▪ Responsible for content selection opportunities and strategies to enhance the project’s profitability.
▪ Managing the content ingestion and publishing process.
▪ Evaluated all online marketing initiatives and ensured compliance with optimal quality standards.
▪ Present marketing strategies and plans to sales and customers on priority content with opportunities to
maximize adoption
▪ Supporting the Product and development Teams in developing new opportunities through mView.
▪ established and developed effective commercial relationships with content providers/aggregators to provide
Tvod &Svod, and various types of content.
▪ Manage licensed content within marketing and promotions strategies to maximize usage, transactions, and
subscriptions.
▪ Collaborated with external team members for website development and SEO and SMO
▪ Responsible for implementing the best practices across compliance, editing with the technical teams and the
content providers.
▪ Sustaining an excellent relationship with post-production/playout provider to ensure repetitive business
activity and augmenting revenue for the company.
▪ Monitoring the latest updates in the region regarding the newest content news.
Key Responsibilities as Apps
Stayed abreast of emerging social media trends and attained sound knowledge of essential social media platforms
such as Twitter, Facebook, LinkedIn, and Goo, gle+, as well as a strong understanding of e-commerce, mobile, tablet,
and digital signage functionality and solutions. Acted as Digital Project Manager (DPM), directing the entire
digital work from conception to completion across the digital and retail communications process.
▪ Assisted in managing client expectations throughout the project lifecycle to ensure consistency and quality
with creative deliverables.
▪ Recommended appropriate strategies to drive online traffic to the company website, such as SEO.S MO, Email
Campaigns, and Facebook Campaigns.
▪ As Digital Marketing Project Manager (DPM), consequently directed the entire digital work from conception
to completion across the digital and retail communications process.
▪ Assisted in managing client expectations throughout the project lifecycle to ensure consistency and quality
with creative deliverables.
▪ Using SEO, Google Adwords, Google AdSense, Email Marketing Campaigns
▪ Recommended appropriate strategies to drive online traffic to the company website.
▪ Assumed responsibility for tracking conversion rates and made improvements to the website for smooth
functioning of activities.
▪ Planned and implemented digital marketing campaigns and ensured the budgetary control of all digital
marketing was effectively implemented.
▪ Stayed abreast of emerging social media trends and attained sound knowledge of essential social media
platforms such as Twitter, Facebook, LinkedIn, and Google+, as well as a strong understanding of e-
commerce, mobile, tablet, and digital signage functionality and solutions.
Directed the sales team to achieve set sales targets along with implementing an integrated range of sales
strategies consistent with the overall goals and objectives of the organization.
▪ Developed sales opportunities through identifying appropriate business targets and prioritizing them to drive
sales.
▪ Provided quality customer service and effective complaints resolution, enhancing customer satisfaction.
▪ Resolved customers’ problems, complaints, disputes, and orders logged during the shift.
key Account Manager with Vodafone, Egypt.
▪ Corporate Sales and customer relationship.
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