General Manager
International Franchise Food Company
Total years of experience :20 years, 5 Months
Founder (Pizzeria
Dough) After all my experience in the food and beverages sector I went to Italy to
ll full my passion on Italian food and entered the PIZZA WORLD CHAPIONSHIP
and I won the prize as First Calssi cato Arabia Saudita, After that achievement I
decide to open a pizza restaurant and i built the brand from scratch, by doing the
feasibility study, menu, choose restaurant name, decor, hiring sta, training the
sta, food cost, nd location, purchases, management, government requires,
inventory, HR, reports, marketing & advertising.
Jeddah
Noon United Food Company as Marketing Director, my role is to develop the company's marketing strategy and general policies, stay on top of markets trends, create advertising and marketing campaigns, develop social media marketing strategies, including the use of inuencer marketing and paid social media advertising among several restaurants, also by doing many events, among several Restaurants owned by the company (Rossopomodoro Italian, Punjab grill Indian cuisine, Rai Lebanese cuisine, Nadiah Othman cuisine & it cafe).
As Co-Founder (20 Minutes Burger) as a founder I have built the brand from scratch including the feasibility study, menu, restaurant name, decor, sta, location, marketing & advertising plans, and complying with all government requirements, we opened our doors in 2013, our biggest achievement that year that we have ranked number one burger brand in Jeddah from Jeddah destination magazine review, , also the rst restaurant serve the brown burger bread & i sold my share and the new owner change the name to rustic grill.
Diyarkom Real Estate Company as Commercial & Marketing Director, my role is to study the market & competitors and develop the strategic planning to achieve the sales target and commercial opportunities, as well as to develop and manage sales budgets and strategic direction of accounts, taking the lead on constructing a robust and successful business proposal that secure new deals, contracts and long term relationships, obtain support from senior business development management to nalize recommendations and negotiations strategy, nally representing the organization at trade exhibitions, events, demonstrations and other related activities.
Meem Meem Food Company (Chili Grill Restaurant) as Co-Founder, during my summer trip to Manchester in 2009 I liked the Chili Grill restaurant where I started to negotiate the possibility with owner to take a franchise and open a branch in Jeddah City, after we agree in all the contact terms and condition I have established the company and open the restaurant in Jeddah, also i learned a lot from my rst experience in this eld.
Al-Sawani Group the biggest retail business in that time in Saudi, as Brand Manager (Brand LTB) My role is to travel 3 times yearly to choose the brand collection ( man, women & kids ) from the sales performance budgets & target, stores visit, reports (sellout performance, daily sales from retail pro & oracle), increasing, pushing the sales, know the collection + prices, transfer between shops, dierent order for (KSA & GCC & Egypt), orders and re-orders, must know the budget, sellout, size, shopping bag, ash order, brand marketing calendar, know all the season, know our competition, Inventories and results, payment & lc for goods & decor, must review the shipment, distribution the shipment, monitoring discount percentage, monitoring stock, new opening check the list (sta, mannequins, hangers, shopping bag, cashier, telephone, atm machine, sound system, stand for display mannequins, signboard, poster, training the salesman + must follow the visual merchandisers in all store) list looking for new mall in GCC & immediate problem solving.
Responsible for sourcing new clients and negotiating contracts with them, meeting with clients regularly and serving as the contact between them and the creative team, presenting creative concepts to clients for approval and making sure they are in line with the clients brand guidelines, managing the budgets clients allocate toward the advertising campaigns lastly to ensure that the creative team completes all projects on time and within budget.
Al-Sawani Group the biggest retail business in that time in Saudi, as Brand Coordinator (Brand LTB) my role is the asst the brand manager with more stores visit, sales performance budgets & target, reports (sellout performance, daily sales from retail pro & oracle), increasing, pushing the sales, know the collection & transfer between shops).
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