Sales Unit Manager
Petra trading and investment company
Total years of experience :16 years, 8 Months
- Develop profitable new business and grow existing customer base by selection, coaching training the territory team (sell through others). Be the voice of the territory customers within the company.
- Set clear deliver objectives that are consistent with the company's goals with each member of the territory team.
- Review progress versus objectives at weekly meeting and take corrective action
As appropriate.
- Ensure clear communication and adherence of pricing and promotions.
- Follow up on the update of the territory scoreboard minimum on a weekly basis.
- Provide recognition and feedback to the territory sales team.
- Lead problem solving.
- Align with the Sales capability Director to deliver group training as required.
- Support successful execution of core work (delivery, backroom management, merchandising and equipment).
- Maintain a physical presence in the territory to ensure understanding of customer's need.
- Using Win Every Key Account (WEKA) advanced system on improving overall business.
- Managing RTM project across KSA by achieving an out record in acceptance rate by weighted average 95%, Implementation 100% .
- Managing FST To a achieve Coverage and Productivity target by 95%, 96%
Respectively
-To plan, organize and control, through the sales force, to achieve the distribution, availability and sales volumes targets, maintaining a high standard of execution, within the all channels (key account, direct distribution, nontraditional and whole sales), full authorization to create new projects to improve the net price per case for the franchise, Develop channels strategy in terms of pricing, line up, credit terms, marketing plans execution with Sales & Marketing Decision maker’s support
- Achieving 100% on all Company KPIs (Coverage, Productivity, Sales, Collection, LIDs, and Planogram & Execution), through:
1 - Team motivation, Coaching & Supervision.
2 - Vertical coverage expansion (Expanded new products into different accounts).
3 - Horizontal coverage expansion (Expanded new outlets and accounts).
4 - Adapting new business techniques (A display benchmark, as well para site units)
- Develop and ensure implementation of Sales strategies.
-Achieve primary and secondary sales ensuring effective distribution of Co. products.
- Work closely with dealers & distributors & assist them to promote the Co. products