mohammed akram khan

DIGITAL MARKETING MANAGER at saudi pump factory

• Saudi Arabia - Riyadh
• My current job since December 2012

ed market launch of 21 new products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $2.6M in annual sales.
Created Web portal to transform previously archaic intranet into a dynamic website improving communication flow and adding an effective sales tool for field reps.
Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex product features and helped them sell more effectively.
Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% underbudget (without compromising business growth goals).

Responsible for the regular review and evaluation of the online marketing process from planning to execution in order to identify opportunities to streamline and improve efficiencies.
• Research, identify and implement new online traffic and customer acquisition opportunities including strategic affiliate relationship opportunities.
• Developing key stakeholder relationships with Brand and Host Brand Marketing /online marketing manager to ensure a multi-channel approach to ATL/BTL Marketing materials.
• Responsible for managing the customer insight process through traditional qualitative approaches as well as digital on site and post sale digital surveys to further develop Marketing initiatives.
• Review brand and competitor Marketing activity, identify market challenges/opportunities and make recommendations to act.
• Review brand and competitor Marketing activity, identify market challenges/opportunities and make recommendations to act.
• Manage the group online Marketing process for ensuring the quarterly and annual online marketing plans are aligned to the individual Annual Brand