محمد المطرود

• Prepare and execute annual marketing plans and budgets, including
• seminars, giveaways, and promotions from budgeting to executing.
• Established medium and long-term relationships with main suppliers. This includes business visits and long-terms agreements.
• Led competitive & market research analyses on Saudi & GCC markets including competitors’ analyses and new business opportunities.
• Forecast future trends and orient strategies to capture maximum benefits.
• Introduced B2C online for the first time in Madar Electrical material company.
• Implemented social media communication with clients to increase awareness of our new products.

o Conduct comparative and competitive field researches in the newspaper industry. This includes setting the research goals, writing the questionnaire, training researchers, analyzing the results and submitting the recommendations.
o Conduct "focus group" sessions for different subjects related to newspaper industry.
o Conduct disk research about demographic, economy, new marketing tools.

- Increased our division probability by 150% in less than 2 years.
- Responsible for the sales commission and other sales motivation programs, this includes writing and modifying the program, following up with programs flow and getting the outcomes.
- Setting sales targets, following up with sales team to achieve and enhance their targets.
- new segments and clients enhancement.

o Leading the competitive and market research analyses on Saudi and GCC market including competitors’ full analyses and new business opportunities.
o New Products positioning including PR and literature design supervising.
o Leading the Customer Satisfaction Survey from setting the objectives to announce the recommendations.
o Responsible for the sales commission and other sales motivation programs, this includes writing and modifying the program, following up with programs flow and getting the outcomes.
o Website content development as per the company identity and goals.
o Medium and long relationship with main Saudi cement companies. This includes business visits and long terms agreements.
o Responsible for marketing team monthly commercial outcomes and training the new employees in the department.

o From June - December 2003 in the management trainee program. The program included:
 15 courses in the "Institute Of Banking". The courses are in management, personal development and banking.
 Remaining period in different departments to get a high level of experience in the bank operations.
o From January 2004 till February 2005 in service quality office. Main responsibilities were:
 Conduct comparative and competitive field researches in the banking industry. This includes setting the research goals, writing the questionnaire, training researchers, analyzing the results and submitting the recommendations.
 Monitoring and checking ATMs performance reports kingdom wide and sending letters of required action for any problem.
 Conduct training courses about quality for Hollandi staffs.
 Set the key performance indicators for call center in order to improve the call level.