Marketing Manager
Al Kifah Readymix & Blocks Factory
Total des années d'expérience :20 years, 11 Mois
• Prepare and execute annual marketing plans and budgets, including
• seminars, giveaways, and promotions from budgeting to executing.
• Established medium and long-term relationships with main suppliers. This includes business visits and long-terms agreements.
• Led competitive & market research analyses on Saudi & GCC markets including competitors’ analyses and new business opportunities.
• Forecast future trends and orient strategies to capture maximum benefits.
• Introduced B2C online for the first time in Madar Electrical material company.
• Implemented social media communication with clients to increase awareness of our new products.
o Conduct comparative and competitive field researches in the newspaper industry. This includes setting the research goals, writing the questionnaire, training researchers, analyzing the results and submitting the recommendations.
o Conduct "focus group" sessions for different subjects related to newspaper industry.
o Conduct disk research about demographic, economy, new marketing tools.
- Increased our division probability by 150% in less than 2 years.
- Responsible for the sales commission and other sales motivation programs, this includes writing and modifying the program, following up with programs flow and getting the outcomes.
- Setting sales targets, following up with sales team to achieve and enhance their targets.
- new segments and clients enhancement.
o Leading the competitive and market research analyses on Saudi and GCC market including competitors’ full analyses and new business opportunities.
o New Products positioning including PR and literature design supervising.
o Leading the Customer Satisfaction Survey from setting the objectives to announce the recommendations.
o Responsible for the sales commission and other sales motivation programs, this includes writing and modifying the program, following up with programs flow and getting the outcomes.
o Website content development as per the company identity and goals.
o Medium and long relationship with main Saudi cement companies. This includes business visits and long terms agreements.
o Responsible for marketing team monthly commercial outcomes and training the new employees in the department.
o From June - December 2003 in the management trainee program. The program included:
15 courses in the "Institute Of Banking". The courses are in management, personal development and banking.
Remaining period in different departments to get a high level of experience in the bank operations.
o From January 2004 till February 2005 in service quality office. Main responsibilities were:
Conduct comparative and competitive field researches in the banking industry. This includes setting the research goals, writing the questionnaire, training researchers, analyzing the results and submitting the recommendations.
Monitoring and checking ATMs performance reports kingdom wide and sending letters of required action for any problem.
Conduct training courses about quality for Hollandi staffs.
Set the key performance indicators for call center in order to improve the call level.
Passed The Management Training Program which had been conducted on 1/7 – 27/10/2003 for 331.5 training hours in the Institute of Banking with a “very good” grade.
Bachelor of Science in Marketing from King Fahd University of Petroleum and Minerals (KFUPM) in February 2003. The degree is conferred with third honor.