Senior Manager, Marketing (CRM) & Business Development
PARALLAX360
Total years of experience :13 years, 3 Months
-Developing, implementing and managing retention
marketing tactics to deliver increased purchase frequency and value to meet business objectives.
-Analyzing data from retention marketing campaigns and reporting performance insights to recommend improvements.
-Setting goals, KPIs and developing plans for business and revenue growth.
-Researching, planning, and implementing new target market initiatives.
-Researching prospective accounts in target markets.
-Pursuing leads and moving them through the sales cycle.
-Setting goals for the business development team and developing strategies to meet those goals.
-Planning, managing and negotiating multiple digital campaigns with third parties where necessary.
-Building and managing campaigns with messaging to customers or clients customized according to lifecycle stage and engagement level.
-Developing creative briefs and assigning to designers and copywriters to create high‑quality, effective creative assets.
-Assisting and advising on personalized targeting and content when required.
-Leading and analyzing A/B testing to optimize engagement.
-Monitoring competitor campaigns to inform and shape the client’s future strategy and tactics.
-Manage the entire sales/marketing team in the company.
-Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
-Building and maintaining a brand’s presence across multiple social media channels.
-Coordinating with the digital marketing team to identify innovative growth strategies.
-Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
-Evaluating emerging technologies. Providing thought leadership and perspective for adoption where appropriate.
-Creating, Implementing, monitoring, Marketing strategy.
-Developing and implementing digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC).
-Building and maintaining a brand’s presence across multiple social media channels.
-Creating, executing and monitoring marketing campaign budgets.
-Collaborating with media and sales teams to improve marketing results.
-Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment.
-Coordinating with the digital marketing team to identify innovative growth strategies.
-Preparing reports on the performance of marketing campaigns.
-Using advanced analytics software to identify customer touchpoints and assess end‑to‑end customer experience across diverse digital channels.
-Collaborate with internal teams to create landing pages and optimize user experience.
-Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
-Setting goals, KPIs and developing plans for business and revenue growth.
-Researching, planning, and implementing new target market initiatives.
-Researching prospective accounts in target markets.
-Pursuing leads and moving them through the sales cycle.
-Setting goals for the business development team and developing strategies to meet those goals.
-Attending conferences and industry events.
-Research and identify new business opportunities‑ including new markets, growth areas, trends, customers, partnerships, products and services ‑ or new ways of reaching existing markets.
-Foster and develop relationships with customers/clients.
-Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.
-Think strategically ‑ seeing the bigger picture and setting aims and objectives in order to develop and improve the business.
-Work strategically ‑ carrying out necessary planning in order to implement operational changes have a good understanding
of the businesses' products or services and be able to advise others about them.
-Train members of your team, arranging external training where appropriate.
-Discuss promotional strategy and activities with the marketing department.
-Seek ways of improving the way the business operates.
-Keep abreast of trends and changes in the business world.
-Maintain current client relationship and identifying areas for potential clients.
-Contacting potential clients to establish a business relationship and meet with them.
-Develop new sales areas and improving sales through various methods.
-Research the latest in the business industry and creating new opportunities to expand business.
-Collaborate with sales and design team to ensure requirements are met, such as sales numbers and profit goals.
-Train junior salespeople to improve sales goals and meet expectations.
-Strong understanding of company products or services as well as business position and competition to keep business
competitive.
-Attracting new clients by innovating and overseeing the sales process for the business.
-Working with senior team members to identify and manage company risks that might prevent growth.
-Identifying and researching opportunities that come up in new and existing markets.
-Preparing and delivering pitches and presentations to potential new clients.
-Combining efforts and fostering a collaborative environment within the business as a whole.
-Communicating with clients to understand their needs and offer solutions to their problems.
-Creating positive, long‑lasting relationships with current and potential clients.
-Running outbound campaigns (phone calls, emails, etc.) to create sales opportunities.
-Maintaining client activities in CRM.
-Developing and presenting proposals customized for each client’s specific business needs.
-Ensuring excellent customer service through regular client follow up.
-Developing rapport with key decision makers.
Translating proposals into ready‑to‑sign contracts.
-Owning the sales lifecycle from prospecting to implementation.
-Managing virtual and in‑person sales meetings.
-Work with executives and other business leaders to identify opportunities for improvement.
-Create reports for internal teams and/or external clients.
-Collaborate with team members to collect and analyze data.
-Use graphs, infographics and other methods to visualize data.
-Establish KPIs to measure the effectiveness of business decisions.
-Structure large data sets to find usable information.
-Work with a team of analysts and other associates to process information.
-Create presentations and reports based on recommendations and findings.
-Maintaining communication with store managers to ensure that their needs are being met and that they are satisfied with our service.
-Receiving and processing orders from our retail stores, ensuring that each order is filled correctly and in a timely manner.
-Working closely with the warehouse team to make sure that orders are being fulfilled accurately and efficiently.
-Coordinating computer systems with suppliers to implement a just‑in‑time inventory system.
-Overseeing inventory security.
-Ensuring the safe transport of product.
-Partnering with suppliers to develop optimal packaging, storage and labeling to support efficiency in inventory handling and storage.
-Creating, implementing and managing strategies and processes to guarantee all product, incoming and outbound, is sent and received on time.
-Overseeing forecasting and information flow.
-Measuring processes and adapting strategies.
-Training employees who pick & pack orders.
Bachelor's in Business Administration (BBA)
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