Digital marketing executive
IKEA
Total years of experience :12 years, 10 Months
A dynamic professional offering demonstrated success of qualitative experience in Retail Management, Customer Service, Competitors Analysis, and Team Management.
Qualified Post Graduate Diploma in Management (Marketing) from Indira School of Business Studies India (Pune).
Qualified Certified Digital Marketing Master course from Digital Vidya India (Delhi),
Excellent knowledge of the IKEA product range & Services.
Resourceful in managing and implementing Commercial Activities pertaining to increased sale and sustained long-term profitability.
Efficiently working with IKEA Commercial Team and local Marketing team to drive the IKEA commercial calendar in the store and online.
Implementing and monitoring SEO, PPC strategy to drive traffic and conversion rates.
Develop and execute solid plans to increase page views, unique visitors and dwell time and site ‘stickiness’ to encourage repeat usage.
Directed digital and customer experience initiatives in IKEA Kuwait. Primary areas of focus, Search engine marketing. social media marketing and web analytics
Develop and execute solid plans to increase store traffic for any commercial and marketing campaign.
Responsible for Product selection and communication for the online and store media.
Actively participating with the Marketing Manager on the day to day coordination with the agencies and the rest of the commercial team.
Monitoring competitor activities and report on it every month to management in coordination with my marketing manager
Coordinating the IKEA catalog production process at a local level in conjunction with the Catalog Specialist in the Service Office
Responsible for Implementing the multiple campaigns and events across diverse channels to ensure they are delivered on time and within budget.
Coordinate with the Marketing Manager the day-to-day delivery of all marketing campaigns and events.
Working closely with IKEA commercial team (Sales, Communication & interior-design, and Logistics).
Working with key performance indicators (KPIs).
Develops well thought-out research plans, identifying the right mix of primary and secondary, using cost and time effective tools and trusted partners
Working closely with IKEA service office marketing team to establish the Commercial calendar based on the insights and experience of the past campaign.
Pre and Post campaign analysis and giving regular feedback to our commercial team and shared ideas to our other IKEA store (IKEA Jordan & IKEA Morocco).
Worked with execution on the commercial and marketing strategy, the store brief, production and distribution for the IKEA commercial campaign.
Excellent communication and Interpersonal skills across all departments functions and teams.
Actively participating in the brief production with different agencies (media & Creative).
Develop and maintain strong relationship with the colleagues, third party local and global solution providers.
Responsible for the Front-line customer service & handling of inquiry and giving feedback and actively working with our Commercial team.
Product steering for optimum Sales aligned with commercial calendar and the marketing activities.
Have been coaching and mentoring individuals in different parts of the organization.
Achieve new Corporate Clients and Maintaining Relationship with Existing Clients.
Brand Awareness among top individual Financial Advisors, CFA, and CFP.
Accountable for exploring new Business in Unexplored Market segments.
Meeting on Regular basis with CFO of the top MNC.
Maintain and Update AUM of the Company and IFAs.
Analyzing Bombay Stock Exchange and National Stock Exchange on Daily Basis.
I am a very resourceful and highly motivated marketing graduate. And I also have the strong desire, interest and determination to make a real success in overall marketing world. I did my Post graduate diploma in management from one of the reputed institute of India that is Indira institute of management. During my post-graduation, I also did two months of summer internship project with business standard limited which is one of the leading businesses daily in India. From, where I got a pre-placement offer. I have started my career with Daiwa asset management as relationship executive in April 2011. I was responsible for brand awareness and maintaining strong relationship with existing and new clients like individual financial advisers, CFA and CFP.