senior brand manager
SADAFCO
Total des années d'expérience :11 years, 0 Mois
- Assist the brand manager in developing marketing strategy and annual Marketing plan.
- Lead projects of gathering consumer insights / focus groups.
- Ensure execution of planned activities and promotions.
- Monitor and analyse business performance and brand health.
- Work closely with sales department to identify customers needs and distributions gaps.
- Manage the brand Budget and all financial related documents.
- Monitor competitors activity and growth opportunities.
- Ensure execution of marketing planed activities.
- Execute strategy plans and implementation.
- Briefs and lead Marketing agencies (creative and activation).
- Do Market visit on a regular basis.
- Work with supplier to develop POSM and any other needed Materials.
- Responsible for planning and organizing the bank's Direct Marketing Events.
- Responsible for assisting sales and marketing manager in the market scan project .
- Responsible for providing sales support for front line employees (in branch employees)