Mohammed Benradi

Was able to established Thbat Corpoeate operation, which defined as a today's F&B brands and chains group, got more than fifteen years experience in the F&B services and hospitality sector. Thbat Co owns and operates more than fourteen restaurants, that combine American, Oriental, Levantine, Turkish, and Armenian cuisines and all services' kinds.
Leading more than 400 employees to reach the same objective, as the the company vision is to be one of the first best five F&B investments companies in KSA by 2025.
By serving more than 1.3 Million customers and producing & serving more than 6 Million dishes and meals per year (This number is growing every day and forecasting to reach 10 Million by 2025), Thbat restaurants' brands are fulfilling their customers lives by joy, quality, and temptations.
So, brands like Lokma Tamam, Burger Avenue, Tuba Terrace, Tuba Shawarma, Two & Two, Falafel Shaker are considered as leading ones in their areas of specialties and kitchen types. This could be examined by worthy experiences.
Has worked on the group expansion plan and targeting to open 25 new branches by next fiscal.
The story started as a passionate challenge by one person, and the journey continues in the same path it was started, driven by unconventional determination to aim and embrace perfection!

Headed the F&B units of the group which includes many local & international restaurant brands, and was able to launch them successfully and set expansion plans accordingly .

Also, Founder & Sector Head ESHATRI Ecommerce Group that has more than 5 different products between eCommerce portals and E-services Mobile App.

Eshtari Ecommerce Group is the new generation of the digital solutions that will not only strive to serve in better ways the users in their daily habits & needs but it aims also to improve their lives in all possible ways ..

➢ Heading Cobone KSA F&B Department which is having more than 600 accounts.
➢ Manage the F&B sales team and evaluate their performance.
➢ Develop and launch hundreds of campaigns.
➢ Over achievements reached 238 % last July 2014.
➢ Award of the best employee in 2012.
➢ Award of the best campaign in 2013.
➢ Award of the highest income campaign in 2014.
➢ Increase the F&B department income by 60% for the first year.
➢ Continue to increase the department income on the second year (2013) by a rate of 115%.
➢ Usually exceed the monthly target.
➢ Consult the operations and marketing of most valuable partners as added value services can be offered to strength the relationship.
➢ Consult and assist more than 17 well-esteemed restaurants & hotels in developing their marketing campaigns, enhancing their operations and meeting their clients’ satisfaction.

 Lead the Operations Marketing departments of BANET Co which includes Panino’s (Gourmet Fast Food Concept. 18 Branches Kingdom Wide and start to open five more branches during the current year 2011), Balsamico (Fine Dining Restaurant Brand, with two branches at Jeddah) and Waffles Factory (BANET Co is the Master Franchisee of The Brand in MENA Region).
 Report to the company’s President (Owner) on the sales performance of each brand and on their Marketing Plan which use different type of business nature (either B to C or B to B).
 Manage the franchisees project of the brands.
 Marketing Mix execution.
 Lead the training department and get the managers and executives trained to meet the company’s objectives.
 Meet many goals that were highlighted in the marketing plan (short term objectives) which include sales growth, improvement of customer services and reducing cost.
 Tie up with many corporate to improve our business loyalty.

 Lead the sales and marketing of F&B Sector of Baluaid Group of Companies (BGC).
 Coordinate with the Marketing Director in different tasks as per the group’ business requirements.
 Represent the group’s brands (Ruby Tuesday, Manhattan Fish Market, Ruby Lounge and Solidaire).
 Communicate & coordinate with Mother Company in USA for Ruby Tuesday and in Malaysia for Manhattan Fish Market, the marketing activities & business requirements).
 Updating the Market Research and the costumer’s behaviors data in order to lead to meet costumer’s satisfaction.
 Edit & Execute the existing Marketing mix action plan for last 3 quarters of 2008.
 Prepare & Execute 2009 & 2010 Marketing Plans.
 Create & Establish the Ruby Lounge Brand on May-2010.
 Initiate, Plan & Execute Marketing activities which include the Ramadan sponsorship, schools tour, fashion show, anniversaries, opening of new branches, launching new products…
 Conduct training for new marketing employees.
 Manage the franchisees programs in the Middle East.
 Create an internal customer loyalty program to be implemented by the group (Be Balubaid Business Supporter).
 Create and head Marssana Advertizing agency to serve the group’s marketing mix needs and get other business from the market.
 Execute many new concepts under Marssana Advertizing agency.