Mohammed Chadi Itani

Market research & competitive intelligence
•Understand the products and services offering and approach of key competitors communicate products and services differentiation to sales and provides input to senior leadership
•Conduct various interviews/surveys to identify trends and make recommendations to senior leadership
•Conduct marketing surveys on current and new service / product concepts

Marketing
•Articulate product and service offerings, key benefits and messages
•Work with Consulting and Sales to cultivate reference accounts for products and services; identify client success stories and work with marketing to create appropriate case studies and collateral
•Create compelling marketing campaigns
•Drive campaign management for client acquisition programs across diff. channels
•Create content for corporate marketing collateral, website/blog/social media…etc.
•Provide assistance on press releases, contributed articles, presentations, events, and conferences
•Internal reporting & other assigned duties

Lead Generation and Sales Enablement
•Create effective, compelling positioning, messaging, and sales tools that are understood and used
•Stays abreast of market trends to drive topics for webinar and white paper strategies
•Create sales-ready tools, to be used by Sales to highlight benefits of our services
•Execute marketing campaigns and analyze performance to drive new client acquisition & sales revenue

A careful blend of leadership and advisory roles, with the ability to be both extremely analytical and creative simultaneously, marketing professional with expertise in strategies to engage customers and improve business opportunities, both through retaining existing clients and attracting new patrons. Through a well-developed and targeted campaign, a successful marketing strategy and plan, and an out of the box ideas.