Executive Manager
Lanus Trading Co.
مجموع سنوات الخبرة :23 years, 4 أشهر
Job Accomplishments:
Responsible for planning and directing the development & implementation of, merchandising, sales promotion and direct marketing programs, sales promotions, new product testing & introductions.
Utilized sales prospecting & contact management to improve productivity.
Key member of strategic management team developing and implementing growth strategies.
Led the developed and implementation of annual marketing & business plans that resulted in consistent sales increases, in a flat growth industry During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole.
Directed development of business-to-consumer, business-to-business and associate-to-family, local store Marketing programs that drove incremental annual sales & business.
Cultivated marketing strategy and Identified best use of human recourses to deliver client solutions
Dealing with brands whole sale & retail such as : GLOBBER, Carioca, IMC TOYS, Clementoni, Doh Time, Toy PRO, Rastar, Nebulous Star, Orbeez, Art Line, INTEX, Bently, Gloo, etc .
Al Takriti Establishment for Stationary Brands, Amman - Jordan Jan 2018 up to Date
Sales & Marketing Manager
Job Accomplishments:
Responsible for planning and directing the development & implementation of, merchandising, sales promotion and direct marketing programs, sales promotions, new product testing & introductions.
Utilized sales prospecting & contact management to improve productivity.
Key member of strategic management team developing and implementing growth strategies.
Led the developed and implementation of annual marketing plans that resulted in consistent sales increases, in a flat growth industry During this time, marketing played a key role in achieving sales growth that consistently outperformed key competitors and the industry as a whole.
Directed development of business-to-consumer, business-to-business and associate-to-family, local store Marketing programs that drove incremental annual sales.
Cultivated marketing strategy and Identified best use of human recourses to deliver client solutions
Dealing with brands such as : Snowman from Japan, Carioca from Italy, Tesa from Germany, Kangaro from India & Flair from India whole sale & retail.
-Establishment of a new sales department.
-Successfully opened new channels of sales that will secure continuous business for the future.
-Keeping track of the competitors performance and activities and preparing recommendation plans to the management to improve our sales.
-Maintain a strategy to per sue, penetrate new areas and gain new accounts in the private sector market (new market)
-Conducting market surveys and trends to assess the volatility of the local market.
-Assessment of demand & supply of the products available.
-Maintains sales staff by recruiting, selecting, orienting, and training employees.
-Creating a pricing system.
AL GHANEM GROUP L.L.C. ( MATADOR CO. L.L.C. ) OPTICAL & EYE WEAR
AUGUST 2002 - APRIL 2014
UNITED ARAB EMIRATES - DUBAI
REGIONAL SALES and MARKETING DIRECTOR
Being a Sales and Marketing Director in one of the leading companies in the field of Optics & Eye wear since 2002, I was responsible for:
-Setting the Marketing Strategy for the variable fashion brands.
- Acquiring the agency for 10 new fashion brands.
- Achieving a rate of 20% increase annually in sales.
- Annual 15% raise of new whole sale clients.
- Covering new international territories like (ME, USA and Africa)
- Achieving a market share of 60% of UAE market and 20% of other territories.
- Improving sales team performance efficiency indicated by 20% increase in sales and market coverage.
-Determines annual unit and gross-profit plans by implementing marketing strategies, analyzing trends and results.
-Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories, projecting expected sales volume and profit for existing and new products.
-Implements sales programs by developing field sales action plans.
-Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
-Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.
-Completes sales operational requirements by scheduling and assigning employees, following up on work results.
-Maintains sales staff by recruiting, selecting, orienting, and training employees.
-Maintains sales staff job results by counseling and disciplining employees, planning, monitoring, and appraising job results.
-Building a business follow-up strategy to tightly maintain relationship with all the existing and potential clients.
-Preparing customized marketing plans to insure achieving sales targets at each sales area or region.
-Keeping track of the competitors and preparing recommendation plans to the management to improve our sales and stay ahead of others as we strive to become one of the market primes.
-Assisting management in applying purchasing policies and established fixed prices based on market feedback scanning.
-Conducting market surveys and trend pursue to assess the volatility of the local market and to establish the real demand and supply pattern of the products available.
-Personal charge of Dubai & Abu Dhabi Duty Free.
-Dealing with fashionable brands such as : DKNY, FENDI, ZEGNA, CELINE, JPG, TRUSSARDI, GUESS, GANT, TOMMY HILFIGER, GUY LAROCHE, etc. In GCC & MENA region.
*Paying the customers a regular visits and conducting seminars and trade exhibitions.
*Submitting marketing plans to achieve the sales targets set by the management for each sales area .
*Keeping track of the competitors and preparing recommendation plans to the management to improve our sales and stay ahead of others as we strive to become the market leader .
*Helping the management from purchasing policies and establish fixed prices with feedback from existing and potential clients.
*Conducting market surveys and trend analysis to assess the volatility of the market and to establish the real demand and supply pattern of the products available.
*Responsible for the markets of UAE, Kuwait, KSA, Jordan, Egypt, & Lebanon in the products of King Koil & Serta