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Mohammed Jabali, Digital Marketing Manager

Mohammed Jabali

Digital Marketing Manager·Omniyat Properties

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 10 years, 9 months

Digital Marketing Manager

July 2020 - Present

Omniyat Properties

Dubai, United Arab Emirates

July 2020 - Present

Company industry:
Real Estate
Job role:
Marketing and PR

CRM & Lead Generation Manager

August 2017 - May 2019

Harbor Real Estate

Dubai, United Arab Emirates

August 2017 - May 2019

Define Marketing & Business Strategy.
Use & Manage social media for promotion & customer service.
Create daily, weekly and monthly reports in terms of leads and share CPA with recommendations based on the analysis.
Manage CRM system.
Monitor the assigned team’s performance as well as lead mapping and quality.
Develop and implement marketing and business plans.
Monthly conversions and CPA.
Give training and all required support to the sales team.
Manage and measure portals as ’dubizzle, property finder, bayut.com, and just property.
Make sure agents are contacting received leads within 2 hours.
Create content for all listings and make sure the listing details match with HRE guidelines and brand image.
Create refreshing strategy based on listings quality and importance - ‘dubizzle.
Schedule photo shoot for hot listings to increase the listing quality.
Use Google AdWords’ campaigns to promote off-plan and ready properties.
Conduct CRM training for new employees and agents.
Attending seminars and training for CRM and portals to stay updated on the latest features, trends, and practices.
Perform other duties as requested by the CEO, like to assist the VIP client inquiry by allocating to the Manager/Agent and make sure that they call back the client. Check/search for available sale/rent properties.
Manage and create Email, WhatsApp and SMS campaigns.
Conduct marketing research & surveys.
Increase customer satisfaction level by implementing CRM process.
Create social media templates in line with the creative director.
Create FAQ’s and replying template for social platforms.
Plane and take an active role in media relations and event management with Central Marketing Teams.
Responsible for all internal and external communication.
Create PR strategies and managed all relationships with Media to ensure the coverage.
Write & Edit press releases, CEO Interviews, and Speeches. Events Planning - Calendar and manage

Company industry:
Real Estate
Job role:
Marketing and PR

Marketing Executive

September 2014 - December 2017

Bridgestone MEA

Jeddah, Saudi Arabia

September 2014 - December 2017

Defined content strategy for each marketing tool (Traditional & Digital). Used Social Media for promotion and customer care. Social Media Reporting KPS’s for success and measuring campaigns. Calculated ROI from paid campaigns. On page and Off page optimization (Meta Tags, Internal Linking etc). Selected keyword and recommend the right keywords. Created video campaigns and re-marketing campaigns. SMS and Email marketing campaigns and mobile advertising. Managed all google analytics (Creation, Reporting, Reading, Identify Right Matrices). Managed the Creation, Editing and translating the Marketing literature and contents for online & offline marketing tools. FJR Drifter Falah Al Jarba Sponsorship MEA - FJR is the brand ambassador for Chevrolet Middle East. Responsible of insuring all content produced and matches the company guideline and tone. Maintained company website and social media content and make sure it’s all up to date and accurate. Coordinated and Managing internally and externally in developing & implementing the Advertisement plans on Outdoor, Social Media, TV ads, and Promotional Events etc. Worked together with agencies and other vendor partners in supporting with concept design development & process improvements. Measured and reported performance of online & offline marketing campaigns. Liaising with designers, printers & managing production of marketing materials, including leaflets, posters, flyers, newsletters and signboards. Do periodic market visits to follow up on the competitor’s activities, improve the relationships B2B. Planned and took active role in media relations and event management with Central Marketing Teams. Developed compelling web content and ensured that strategic and updated information is posted on website. Managed all aspects of online content platforms and implementing content strategy, translating content and ensure all created content is meeting guidelines and matches the tone of the brand. Events & Exhibitions Management and Planning - KSA, GCC & International Events. Coordinated & Supported other Bridgestone partners / GCC During the International Campaigns ( Hands Campaign, T001 Launching - Italy 2015 ). Managed Budget, Ad-Sup and Tracking all marketing expenses. Provided marketing activities to support the centers achieving targets and increase sales. Managed the opening and launching 5 Bridgestone Centers including BTTC - Bridgestone Tyre Truck Center. Giveaways management; give recommendations, request proposals, create comparison and manage the giveaways distribution and stock. Created an online system for Bridgestone clients - B2B to improve the old fashion operations regarding contracts renewal, maintenance requests and all support.

Company industry:
Automotive Dealership & Distributor
Job role:
Marketing and PR

Education

Petra University / Jordan

August 2014

August 2014

Bachelor's degree, Marketing

Jordan

GPA (point): 2.57 out of 4

GPA (point): 2.57 out of 4

.....

Skills

Marketing Research

Expert

Social Media Marketing

Expert

Digital Marketing

Expert

Advertising

Expert

Media Advertising

Expert

Team work

Expert

Able to meet deadlines

Expert

Creating a company profile

Expert

Social Media Creativity

Expert

PR

Expert

Sales

Expert

Loyalty Programs

Expert

Work under pressure

Expert

Events Management

Expert

CRM

Expert

Email Marketing

Expert

SEM

Expert

SEO

Expert

Google Analytics

Expert

Media Advertising

Expert

Advertising

Expert

Social Media Marketing

Expert

Marketing Research

Expert

Digital Marketing

Expert

Social profiles

Languages

Arabic

Expert

English

Expert

Russian

Beginner

Training and Certifications

Training
Time Management
Bridgestone
May 2016
International Bridgestone Warranty
Briidgestone
Mar 2017
Social Media Marketing
INC
Jun 2018
Advanced Digial Marketing
INC
May 2018
Young Leaders & Young Managers
Oxford Consulting
Jun 2015
Communication skills
Bridgestone
Jun 2016

Hobbies and interests

social media , reading , football , travelling