mohammed khalaf, head of sales

mohammed khalaf

head of sales

West Point Home

Location
United Arab Emirates - Sharjah
Education
Bachelor's degree, Business Administration
Experience
22 years, 7 Months

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Work Experience

Total years of experience :22 years, 7 Months

head of sales at West Point Home
  • Bahrain - Manama
  • July 2021 to October 2023

strategies tailored specifically for the GCC market, leading to
increased brand visibility and market share.
Led a cross-functional team to achieve sales targets and expand
distribution channels across the GCC region.
Established and maintained strong relationships with key customers
and stakeholders to drive business growth and strengthen long-term
partnerships.
Conducted market research and analysis to identify emerging trends,
consumer preferences, and competitive landscape, enabling
informed decision-making and timely adjustment of marketing
strategies.
Monitored sales performance, analyzed key performance indicators,
and implemented corrective measures to improve sales efficiency
and maximize profitability.

Sales And Operations Manager at Apparel Group
  • United Arab Emirates - Dubai
  • April 2013 to December 2021

 Ensure that professional people are recruited within your group of stores and communicates all pertinent information to payroll before actually hiring
 Implement all AGI training programs effectively in order to train and develop personnel
 Ensure district/stores operate within the pre-determined budgets (i.e. salary, inventory, expenses, etc.)
 Establish weekly sales objectives for stores. Ensure sales budget goals are communicated and sales are maximized
 Responsible for adherence and enforcement of loss prevention and security policies, credit policies and procedures (i.e. credit cards, check approvals, employee purchases, deposit logs, return and exchange policies)
 Ensure that stores visual presentation is in compliance with AGI VP standards and Responsible of Sections is appointed to employees in every store
 Promote the “Total Customer Experience” in a friendly way and as the most important consideration in every transaction
 Ensure that all team members practice professional salesmanship within the guidelines of Aldo policies and procedures in order to achieve maximum sales and provide the highest level of customer satisfaction
 Communicate stock replenishment needs to Brand Manager and/or Distributor
 Ensure the ALDO Group philosophy & culture is effectively implemented (People First, Company Mission and Vision)
 Manage administrative systems and procedures efficiently and in accordance with the company policies (i.e. weekly envelopes, etc.)
 Conduct regional sales and operations meetings to communicate
 Reinforce company policies and identify upcoming changes
 Communicate company practices to ensure store transfers are properly executed
 Control damages and mixes by ensuring stockrooms are neat and well organized
 Conduct performance appraisals with Store Managers on a regular basis and occasionally with Assistant Managers and Sales Associates
 Ensure that all store personnel are evaluated at the end of every season
 Store visit report to conduct: Two Store visit and 4 impact visit Report per Store.

Store Manager at Dubai Holdings Group
  • United Arab Emirates - Dubai
  • April 2009 to April 2013

Spearheaded the overall operations of a leading retail store,
including managing sales, customer service, staff supervision, and
inventory control.
Implemented effective sales strategies and promotional campaigns
to drive in-store traffic, increase sales revenue, and meet or exceed
sales targets.
Recruited, trained, and supervised store staff, fostering a positive
work environment and ensuring compliance with company policies
and procedures.
Conducted regular performance evaluations, provided coaching and
feedback, and implemented training programs to enhance employee
performance and productivity.

Store Manager at Apparel Group LLc.(ALDO STORES)
  • United Arab Emirates - Dubai
  • April 2004 to April 2009

 Practice professional salesmanship within the guidelines of store policy and department procedures to achieve maximum sales and provide the highest level of customer satisfaction.
 Promote total customer service in a friendly way and as the most important consideration in every transaction.
 Ensure that special orders are handled efficiently.
 Maintain a neat, organized and well-stocked merchandise area.
 Ensure that merchandise is properly ticketed and attractively displayed.
 Communicate stock replenishment needs to inventory team.
 Is aware of and implement store policies and procedures.
 Train employees in product knowledge, visual presentation, sales techniques and administration.
 Conduct monthly one on one with all staff and weekly meeting.
 Prepare the monthly Brand and Sales reports and discussing with Brand Manager & Buyer Manager.

PRO at Gulf Company for Recruitment
  • Egypt - Cairo
  • April 2001 to April 2004

Composing and sending mails, Public relation officer individual consulting, buying team-air tickets

Education

Bachelor's degree, Business Administration
  • at IMTS
  • May 2021

Specialties & Skills

Product Knowledge
Replenishment
 Computer operating knowledge MS Word, MS Excel, internet Lotus
Sales , team development, GCC marketing

Languages

Arabic
Expert
English
Expert
Russian
Beginner

Training and Certifications

Digital marketing (Certificate)
Date Attended:
January 2022

Hobbies

  • Gym, football