Mohammed Siddiqi

Key Account Manager at Axiom Telecom - Saudi Arabia

• Saudi Arabia - Jeddah
• My current job since August 2018

Senior Buyer - Category Lead at eXtra - United Electronics Company

• Saudi Arabia - Khobar
• May 2016 to July 2018

Product Marketing Manager - Consumer Electronics at ZONIK - Philips Consumer Electronics

• Saudi Arabia - Khobar
• June 2012 to April 2016

Areas of Strengths

• Strategic Marketing Planning & Execution • Brand Management • Product Management • Sales Planning & Management • Customer Relationship Management
• Integration Marketing Communication (ATL & BTL) • Market Research & Analysis.




 Managing the following brands :
o Philips - Small Domestic Appliances, Personal Care
o Samsung IT - Laptops, Monitors & Printers
o Philips - Audio & Video

 Fully responsible for the yearly sales budget planning, with targeted revenues of over US$150 million annually.

 Product Planning, Selection & Purchasing in line with market and global trends, along with price positioning strategy for the entire product line-up.

 Working closing with principals to fix the yearly marketing Plan and Budget in line with brand strategy, market share and ROI objectives.

 Developed and managed product marketing initiatives including marketing plan, customer acquisition launch plan, collateral and sales tools.

 Created plans and strategies to assist in achieving the product objectives, tracked, monitored and reported on execution of plans.

 Developed and measured customer acquisition and retention strategies and differentiated as required by specific product type /channel.

 Published product-specific datasheets, benchmarking with Competitors to support sales.

 Developed and lead go to market strategies and execution of go-to-market plans and tactics.

 Created demand generation initiatives including Sales Training, channel training and presentations and demonstrations.

 Fully abreast with the business environment in terms of market & consumer trends, competition, data analysis and closely working with business intelligence to developed and take proactive actions for business growth.

Product Manager - LG Consumer Electronics at United Yousef M. Naghi Co. Ltd.

• Saudi Arabia - Jeddah
• May 2008 to May 2012

 Managed the entire LG Consumer Electronics range (LED, LCD, and Plasma & Audio/Video), achieved revenues of US$ 125 million annually.
 Product Purchasing and negotiating with LG principal for setting up annual business target and marketing budget.
 Product Planning & Selection in line with market and global trends, along with price positioning strategy for the entire product line-up.
 Preparing the yearly marketing Plan and Budget in line with brand strategy, market share and ROI objectives.
 Setting yearly and monthly sales target in close cooperation with regional sales managers and ensure the required support for target achievements and goals.
 Decision making on the entire marketing functions such as ATL advertising and BTL activities, Sales Promotions, events, launches, branding, etc.
 Display Management - Implementing and executing the product display strategies and visiting the market across the kingdom on regular basis to monitor display share and increase in-store communications across all sales channels.

Marketing Executive - LG at United Yousef M. Naghi Co. Ltd.

• Saudi Arabia - Jeddah
• June 2004 to May 2008

Major Responsibilities

 Marketing Plan & Budgeting - Preparing the yearly marketing calendar and budget in line with brand strategy and objectives.
 Coordinating and jointly working with LG principal for implementation of the yearly marketing plan.
 Advertising - Coordinating with the agencies for follow up, production and implementation of the ATL and BTL activities.
 Facilitate and conduct Product Training for the internal sales team as well dealer sales network.
 Planning and executing events to support new product launches, dealer conventions and factory/incentive trips for dealers.
 Execute sales promotion plans and conduct market survey to ensure the implementation.
 Display Management - Regular visits to the market across the kingdom in other regions to monitor display share and increase in-store communications in all sales channels.

National Marketing Coordinator - LG & Philips at United Yousef M. Naghi Co. Ltd.

• Saudi Arabia - Jubail
• February 2001 to June 2004

Major Responsibilities

 Product Benchmarking - Preparing and reporting competitor’s product information with pricing and specifications benchmark on regular basis.
 Product Display Management - Responsible for maintaining in store communication and product display in retail sector as per brand guidelines & strategies.
 Implementation of Promotions as per company strategy and planning within a given frame of time.
 Executing BTL activities as per objectives of the marketing strategy.
 Preparing and presenting reports based on market surveys and Data Analysis (GFK).