Mohammed Makki

Lead full-spectrum business development strategy and execution with direct P&L accountability to expand market presence and deliver sustainable revenue and profitability growth across priority sectors.

Direct strategic partnerships and commercial initiatives to identify high-value opportunities, secure complex agreements, and strengthen competitive positioning across targeted markets and industries.

Drive enterprise business development planning and cross-functional alignment to accelerate pipeline performance, optimize return on investment, and achieve long-term organizational growth objectives.

Lead strategic planning and execution of business development initiatives to expand market presence and achieve revenue growth goals across key industry segments.

Oversee strategic initiatives across sectors such as aviation catering, hospitality, healthcare, retail, digital commerce, premium airport lounges, and VIP hospitality events to enhance business growth and market impact.

Develop and maintain strong relationships with key stakeholders, clients, and partners to identify new business opportunities and foster long‑term collaborations.

Analyze market trends, competitor activities, and emerging opportunities to inform business strategies and support data‑driven decision‑making processes.

Collaborate closely with cross‑functional teams including marketing, product development, and sales to align initiatives and optimize go‑to‑market strategies.

Negotiate high‑value contracts and commercial agreements with prospective clients to secure favorable terms and drive company profitability.

Identify potential target markets and customer segments by conducting in‑depth research and competitive assessments to uncover areas for expansion.

Prepare and present persuasive business proposals, presentations, and pitches to senior executives and external partners to secure new business deals.

Monitor sales performance metrics and business development KPIs to evaluate progress, identify challenges, and implement corrective actions where necessary.

Represent the company at industry events, conferences, and networking forums to enhance brand visibility and establish professional connections.

Directed the development and execution of integrated marketing strategies that enhanced brand visibility, boosted customer engagement, and supported business growth.

Managed corporate communications, including press releases, internal updates, and executive messaging.

Led branding initiatives that strengthened the company’s identity across digital and physical channels, reinforcing market positioning. Oversaw the Customer Experience (CX) strategy by analyzing feedback and insights to improve satisfaction, retention, and loyalty. Collaborated with cross-functional teams, including sales, product, and operations, to ensure cohesive messaging and alignment of marketing campaigns.

Developed and tracked Key Performance Indicators (KPIs) for marketing, branding, and CX initiatives, measuring success and informing strategic decisions.

Implemented innovative digital marketing and social media strategies that increased engagement, reach, and conversions among target audiences.

Handled crisis communications and reputation management efforts to protect and enhance the company’s public image.

Built relationships with media, industry influencers, and strategic partners to amplify brand presence and credibility.

Mentored and guided marketing and communications teams, fostering creativity, collaboration, and high performance.

Developed and executed marketing and sales plans that drove revenue growth and expanded market share. Managed sales pipelines and coordinated marketing campaigns to increase lead generation and conversion rates. Analyzed market trends, competitor activity, and customer behavior to inform strategy and product positioning. Led a team of sales and marketing professionals, fostering performance improvement and skill development. Collaborated with product and operations teams to ensure alignment between offerings and market needs. Implemented CRM and marketing automation tools to streamline workflows and enhance customer engagement. Negotiated contracts with key clients and partners to secure strategic deals and revenue opportunities. Monitored campaign performance metrics and sales KPIs, adjusting tactics to optimize results.

Organized events, promotions, and trade shows to showcase products and strengthen client relationships. Prepared detailed reports and presentations for senior management to support strategic decision-making.

Directed company-wide sales and marketing strategies to achieve revenue targets and strengthen brand positioning. Led cross-functional teams in the design and execution of integrated marketing campaigns across multiple channels. Identified new business opportunities and market segments to drive growth and increase competitive advantage. Oversaw high-value client relationships and negotiated strategic partnerships to expand market reach.

Monitored industry trends, competitor activities, and customer insights to inform executive decisions.

Developed performance metrics for sales and marketing teams to track effectiveness and ensure accountability. Implemented innovative sales strategies and promotional programs to boost customer acquisition and retention. Managed marketing budgets, ensuring ROI optimization and cost-effective allocation of resources.

Represented the company at industry events, conferences, and networking forums to enhance visibility and influence. Advised senior leadership on market opportunities, strategic initiatives, and brand development plans.

Planned and executed marketing campaigns that increased brand awareness and drove measurable business results. Managed digital and offline marketing channels, including social media, email, advertising, and PR initiatives. Conducted market research and competitor analysis to identify trends and refine marketing strategies.

Coordinated with sales, product, and creative teams to ensure consistent messaging and branding.

Supervised a team of marketing specialists, fostering collaboration and professional development.

Monitored campaign performance using analytics tools and reported insights to guide strategy adjustments. Created marketing content, collateral, and promotional materials to support business objectives.

Organized events, webinars, and product launches to engage customers and strengthen brand presence.

Managed vendor and agency relationships to ensure high-quality campaign delivery within budget.

Presented marketing performance results to senior management and recommended actionable improvements.

l